Lyndsey Erb
Ecommerce Manager · Lew's Holdings
Aurora, COWork Experience
Ecommerce Manager
Lew's Holdings2017 – Present
• Establish/maintain online brand marketplace for three brands. Responsible for assortment, sales goals and analytics to maximize Brand visibility • Exceeded first year of goals by 24%, currently 156% up against 2019 goals. • Manage Key Ecommerce accounts such as Amazon, DSG, Bass Pro, Cabela's, Walmart.com, Sportsman's Warehouse and Tackle Warehouse; planning online business, product placement, promotions and specific growth plans. Worked cross functionally with Forecasting/Product Development/Operations/Shipping/Sales and Marketing for success of plans within channel • Create and adhere to Category Annual Business Plan/KPI's • Identify and initiate discussions for new avenues of future business growth within Ecommerce. Manage and execute approved programs for growth such as Authorization programs
Sales Manager, Ecommerce
KONG Company2017 – 2018
• Manage all aspects of the Ecommerce platform working to achieve sales and brand targets through Key Accounts, Premier/Specialty Accounts and Distributors • Aid in creation and launch of Online Authorized Program in US and UK • Work with accounts such as Chewy.com, Amazon and KVP • Responsible for developing and managing comprehensive online strategy including creating and building updated MAP Policy and Online Authorized Program • Work to manage all aspects that support business including sales planning, forecasting, reporting, web analytics and marketing • Plan and develop strategies to continuously improve and optimize online experience for brand • Work cross functionally with product management, marketing and supply chain to ensure product is on time to meet sales goals. • Collaborate with Amazon Account Manager using expertise to ensure best practices optimizing brand and sales goals
Key Account Manager - Ecommerce
Spyder Active Sports2016 – 2017
• Work with all wholesale/ecommerce National Key Accounts such as Amazon, Backcountry, Zappos, Rue La La, Zulily, Shoebuy.com and Ebags handling/selling $10M+ in business yearly. • Work collaboratively with Marketing team to make decisions and implement Marketing plans with all accounts • Collaborate and train Spyder EU team on Amazon vendor central/order maintenance • Responsible for generating business and on-boarding of new accounts in addition to developing current accounts • Manage all aspects of accounts including order fill rates, project management, MAP execution, inventory, and analysis • Work cross functionally with Operations and Finance to ensure all wholesale/ecommerce accounts are on track • Setting seasonal sales goals and KPI's for all wholesale/ecommerce accounts • Reporting on progress of sales and account KPI's to VP of Sales, Director of KA and President
Account Executive Key Accounts
Pearl Izumi2013 – 2016
• Worked with National Key Accounts such as Amazon, REI, Performance, Zappos, LL Bean and Quality Bicycle Parts handling $20M+ in business yearly. • Manage Dealer Services Representative on team • Managed all aspects of accounts including MAP execution, inventory, order fill rates, project management, forecasting and business analysis • Participated in setting up, merchandising and working trade shows with KA group/KA customers
Customer Service Representative
Temple Inland/International Paper2010 – 2013
• Worked with National Accounts such as MillerCoors, Anheuser Busch, General Mills and Coke handling $100M in business a year. Managed all aspects of customer accounts including set up, new item projects, orders, AP/AR and inventories • Buyer for all print plates used to produce corrugated products • Managed team of four within Account Executive team
