Kevin Wolfe
Industrial Design Executive · TTI Floor Care North America
Charlotte, NC
In My Own Words
With extensive experience in industrial design and consumer insights for market-leading brands, I specialize in transforming deep consumer understanding into innovative, impactful design solutions that align with business objectives. I am skilled in managing the entire design development process, from concept to market release, leveraging exceptional creative talent to deliver user-focused, solution driven designs. I thrive in collaborating with multidisciplinary teams to develop innovative products that are on time, within budget, and delight consumers.
Work Experience
Vice President Industrial Design + Consumer Insights
TTI Floor Care North America2023 – 2024
• Led a team of 13 designers, accountable for industrial design, consumer insights, CMFG, and surfacing CAD projects across all product categories and brands. • Worked daily with Engineering, Product, and Quality teams across 10 concurrent projects to problem solve and innovate cost-effective design solutions. • Managed a $3M+ budget, optimizing team size and workload to align with project needs while ensuring full clarity on program, team, and company goals. • Conducted 10+ unique consumer research projects, delivering qualitative and quantitative insights that helped elevate user experience and guide development programs.
Sr. Director Industrial Design
TTI Floor Care North America2021 – 2023
• Responsible for the design of 30+ products from concept ideation to tooling release over three years. • Established and evolved two distinct brand languages for Hoover and Dirt Devil, ensuring visual and usability consistency across all products. • Led design reviews with cross-functional teams and executive leadership, refining key design concepts and brand solutions through continual iteration. • Team mentor, fostering creativity and cosmetic innovation that continually pushed design boundaries with each product launch.
Sr. Manager Industrial Design
Acushnet Company2018 – 2021
• Led the design and cosmetic development of all golf clubs programs, maintaining a consistent visual language across product categories and price points. • Created highly detailed CAD models and visualizations using advanced 3D modeling and rendering tools to optimize both design and functionality. • Implemented a design studio environment that fostered creativity and innovation, pushing the boundaries of form, color, material, and finish on all products. • Achieved double digit sales growth year after year by focusing on exceeding consumer expectations in the luxury goods market.
Manager Industrial Design
Acushnet Company2016 – 2018
• Established a structured industrial design process that aligned with the larger R&D development cycle, resulting in a 100% on-time delivery of design deliverables. • Maintained close communication with 3 international development teams to ensure alignment on project objectives, establishing a unified design documentation process that simplified cosmetic instructions.
Lead Sr. Industrial Designer
Acushnet Company2011 – 2016
• Collaborated closely with category directors to design and develop next-generation premium golf clubs tailored to the Asian market. • Developed concept sketches, detailed renderings, and tooling ready CAD models in collaboration with R&D leadership, design engineers, and project managers.
Sr. Industrial Designer
Legend Brands2005 – 2011
• Led end-to-end industrial design for the entire portfolio of 20+ commercial products, ensuring seamless integration of the design intent with engineering. • Delivered production-ready CAD models, mechanical assembly drawings, and documentation to support tooling and manufacturing processes.
Sr. Industrial Designer
Cleveland Golf2003 – 2005
• Led the industrial design of 10+ club programs, leading all stages from concept sketches through CAD tooling resulting in a 25% sales increase in green grass and big box sales.
Industrial Designer
Plexus Corp.2001 – 2002
• Conducted user research, developed innovative design concepts, and produced CAD models and virtual prototypes for OEM clients in the medical device sector.
Technical Specialist
TEAGUE2000 – 2001
• Collaborated with lead designers in the commercial aviation division to develop full-scale prototypes of airline interiors, including crew and pilot rest areas, luxury sleeping areas, lighting, and personal service units.