Corey Heim
Proven Cross Functional Leader with an Entrepreneurial Spirit · Channel Key LLC
Wilmington, NC
In My Own Words
I am a thoughtful leader with over 18 years of experience in consumer product development, sales, marketing, and operations. I'm currently open to work and actively looking for my next role!
As the Head of Sales and Business Development at Channel Key LLC, a full-service outsourced solution for Amazon, I lead the agency's sales performance and new client portfolio. I leveraged my skills and expertise in B2B sales, product management, software implementation, influential presentation, and negotiation to achieve the agency's goals and vision.
Before that, I co-founded and served as the Chief Operating Officer of DryCorp. This consumer products company launched several high-growth products in the outdoor and medical categories. I was responsible for the full P&L, product development, growing international distribution, executing over 60 tradeshows for various industries, and spearheading the sale of the company to private investors in 2020.
I have a Master of Business Administration degree from the University of North Carolina at Wilmington and have obtained multiple certifications and honors in e-commerce and entrepreneurship over the years. My mission is to take businesses to the next level by delivering value, innovation, and excellence.
Work Experience
Head of Sales Operations and Business Development
Channel Key LLC2021 – 2024
· Streamlined and automated new client due diligence process saving 965 labor hours per year · Performed due diligence on over 300 brands on Amazon providing insights into growth and strategy · Generated new business, signing over 90 net new client contracts worth over $8.4 million in value · Negotiated and closed a new client that became the most profitable in company history · Integrated 2 agencies via acquisition (Kaspien & True Hero) through due diligence & contract renegotiation · Key member of executive leadership team growing company from 20 employees to 85
Transition Project Manager
HMP Enterprises Inc2020 – 2020
· Key employee retained after HMP purchased Dry Corp and Dry Case to help with acquisition transition · Coordinated the transition of all operations and information systems from Wilmington, NC to Manchester, GA · Worked remotely to transition responsibilities to the new executive team including CEO, President, and COO
Chief Operating Officer & Cofounder
DryCASE2009 – 2020
· Full P&L responsibilities to drive revenues and manage expenses of the company · Formed company, brand, and product from the drawing board to the marketplace · Responsible for planning, organizing, and execution of over 60 tradeshows for various industries · Grew dealer base from 0 to 500 doors and built out innovate point of purchase displays to increase sales · Secured national retailers like Dick’s Sporting Goods, Sportsman’s Warehouse, QVC, Amazon and more · Created and developed over a dozen new products in the category · Transitioned the brand from ‘one-hit-wonder’ to complete the category of outdoor products · Spearheaded the sale of the company to private investors in February 2020 including all due diligence
Chief Operating Officer
DRYPro USA2007 – 2020
· Improved operations by implementing new e-commerce, salesforce automation and cloud-based business software · Lead product management, strategy, and vision for 4 new consumer medical products to supplement existing sales · Developed processes to formalize lead capture and increase sales conversion by 120% · Created and managed international sales and distribution channels in over 40 countries · Cross-functional management of 20+ employees including all sales, marketing, customer service, and e-commerce · Navigated an Amazon Vendor Central strategy that skyrocketed sales with double-digit growth each year · Spearheaded the sale of the company to private investors in February 2020 including all due diligence
President
North Carolina World Trade Association- Cape Fear2008 – 2010
President of Cape Fear World Trade Association. Non-profit organization that was founded in 1964 and has several chapters across North Carolina. The NCWTA promotes growth of trade between North Carolina and the world by providing education and networking opportunities and advocacy for Carolinians engaged in exporting, importing, and supporting global trade activities.
Director of Ecommerce
DryCorp, LLC2006 – 2007
· Implemented digital transformation of order taking system, decreasing the number of order errors to less than 1% · Automated a new e-commerce platform and 3rd party shipping software to allow for batch order processing · Oversaw custom JavaScript coding for customer-facing size calculator which decreased retail returns by 55% · Executed implementation of CRM to improve sales efficiency, database integrity and sales team close rates · Controlled all Webmaster duties, including SEO, website graphic design and all user interface/ user experience
Account Executive
DryCorp, LLC2005 – 2006
· Achieved highest revenue generation and new account onboarding within the sales team · Identified, planned, and executed successful sales and marketing strategies for industry medical conferences · Boosted international sales revenues by closing distribution deals in Japan, Israel, and South Africa · Strengthened sales processes, sales team effectiveness, and lead capture systems to increase company revenues
Education
Master of Business Administration - MBA
University of North Carolina Wilmington2017 – 2019
Completed my PMBA at UNCW in May of 2019
B.S
University of North Carolina Wilmington2002 – 2006
-Beta Gamma Sigma International Honor Society -Awarded the Mary McDuffie Walker Scholarship for 2004-2005 -Awarded the Stephen and Kathleen Kelbley Scholarship 2005-2006
