Kelsey Coon
Creative Marketing Manager · Strafe Outerwear
Aspen, CO
In My Own Words
A design and marketing creative who specializes in brand identity and awareness. Creating marketing collateral ranging from sales catalogs, to magazine ads, product packaging and beyond, Kelsey's creative skills are rapidly expanding. She has worked for nationally recognized brands, such as Obermeyer, as well as consulted for small businesses and start ups. A graduate of Flagler College, Kelsey holds degrees in Graphic Design and Fine Arts with a minor in Illustration. She lives in Snowmass Village, Colorado with her dog Balto, who often accompanies her on long runs through the mountains where she does her best creative thinking. A marathon and ultra runner, Kelsey's passion for creative branding and design can only be matched by her love of the outdoor adventure lifestyle living in Colorado provides.
Work Experience
Marketing Designer
Sport Obermeyer, Ltd.2015 – 2020
As a marketing designer, I organized a department calendar and assisted in creation and oversaw all print materials, packaging, corporate design materials, vehicle wraps, POS signage, exterior signage, hangtags and brand identity collateral. I was a creative director for the tradeshow booth displays and organization of all mannequins and booth props. Developed conceptual designs to working with a team till final installation of the Obermeyer SIA/ OR Snow Show trade show booth. My skills were utilized as an illustrator, graphic designer, photoshoot stylist, marketing specialist, and member of the social media team. My efforts were not limited to design, over the years I took on responsibilities in assisting with ecommerce data entry. As well as lead the Marketing team on layout design to the execution of a full In-House production of our annual product catalogs. Roles and responsibilities also including: illustrator, graphic designer, photoshoot stylist, marketing representative, and administrator of the incorporation of Obermeyer - Bynder DAM system managing all digital assets. Thanks to my growing experience at Obermeyer I expanded my breath of knowledge in design and marketing in the outdoor ski apparel industry.
