Kelli O'Leary
Senior Marketing Operations Manager
Garden Grove | United States
Skills
- Brand Management
- Robotic Process Automation
- Information Technology
- Business Intelligence
- Management and Management Tasks
Summary
Activity
Work experience
Travismathew
Senior Marketing Operations | 06/2022 - 01/2024
● Collaborated across marketing teams to spearhead the development 50+ yearly US GTM plans, toolkits, and assets, and oversee budget management.
● Created a marketing initiative planning process and increased productivity by 20%.
● Organized and communicated updates and changes to applicable stakeholders on all departmental projects.
● Acted as primary liaison and communication "bridge" day to day between Creative Services, Brand, Merchandise, Legal, Global & Product
teams,solving conflicts, building relationships, and creating a culture
of transparency between departments.
● Oversaw project management and planning tools:
○ Implemented Airtable software to create a global marketing calendar roadmap and cross functional visibility.
○ Optimized DAM(Bynder) to improve organization and usability for sales and account teams both domestic and globally.
● Lead all areas of creative operations, workflow, resourcing, and process across creative and localization activities.
● Directly managed 15+ print projects yearly including; vendors, contracts,
RFQ's and timelines.
● Managed 10+packaging and hangtag projects with the materials team.
● Created and maintained all key project and department documentation and presentations.
● Resourced and managed 3rd party vendors in execution of creative projects.
● Ensured effective collaboration and information sharing with cross functional partners.
Travismathew
Senior Marketing Services | 02/2019 - 06/2022
● Lead and directed a team of project managers,in-house and external designers, video production, and photographers and sample coordinators in driving deliverables and allocating appropriate resourcing.
● Implemented effective WFH strategy during COVID shutdown to continue delivering on campaign priorities.
● Managed the department PM/marketing tools, optimizing the platforms to increase usability with employees and providing training to all marketing
new hires.
○ Jira
○ Confluence
○ Elastic
● Implemented & maintained the Data Asset Management system (Bynder)
○ Managed the data input,proper taxonomy,and imagery upload for every creative project.
○ Supported cross-functional teams in utilizing + integrating the system.
● Responsible for project intake and studio planning to aid in execution of 50+ yearly marketing campaigns.
● Directly managed & coordinated larger company/marketing initiatives.
● Facilitated all weekly stand-up meetings + creative reviews.
● Preflighted new projects to ensure required assets and information are provided before moving to team assignment.
● Implemented centralized information, timelines, and workflows into the project management system.
● Coordinate departmental, cross-functional or global teams, focused on delivering new or refreshed creative assets.
● Developed and maintained project plans, schedules, and budgets, while identifying and mitigating potential risks and issues.
● Cultivated team collaboration among graphic designers,front- and back-end developers, photographers/videographers and copywriters.
● Managed 15+ yearly print projects company wide, including vendors, RFQ's, budgeting and timelines.
● Maintained up-to-date knowledge of project management methodologies, best practices, and processes.
Blizzard Entertainment
Project Manager | 11/2016 - 02/2019
● Created and owned complex cross discipline timelines for franchise expansions, in game events and game launches.
● Provided program/project management support for 2019 franchises, all in game events + publishing activations.
● Monitored project performance to identify areas of improvement and make adjustments.
● Planned, designed, and scheduled phases for large projects.
● Managed go to market timelines for:
○ Overwatch League Inaugural Season - Over 34k viewers
○ Hearthstone 14.0 - expansion release - Over 4M players
Blizzard Entertainment
Default | 01/2018 - 12/2018
- publishing release & BlizzCon announcement -
40K attendees & 10M viewers
● Created 2nd party publishing process for Activision titles implementation onto Battle.net.
Blizzard Entertainment
Default | 01/2017 - 12/2017
35k+ attendees.
● Supported events team, on 3 esport events with attendance ranging
from 500- 5K.
● Supervised and worked closely with brand,creative service,legal and development teams throughout the production process.
● Contribute to the PMO development and execution.
KWALL
Senior Project Manager | 10/2014 - 11/2016
Managed the execution of website launches, feature updates and partnerships with both internal and external stakeholders, including
objectives, timelines, budgets, deliverables, reviews, approvals,
launches and retrospectives.
● Regularly attend and participated in meetings, where project timeline, resourcing, estimates, and technical issues are addressed.
● Scoped and estimated all client projects, including requirement gathering and documentation from both business and client perspective.
● Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect
development process from unforeseen delays and costs.
● Acted as consultant to clients by truly understanding their expectations and requirements and arming them with appropriate
technical knowledge to aid in their decision-making process.
● Monitored project progress, identified risks and implemented corrective measures to acquire success.
● Efficiently managed project scope changes with client and business.
● Coordinated cross-functional teams to determine timely delivery and compliance of project requirements.
● Built, developed, and grew business relationships vital to the success of the project.
● Collected sign-off confirming the customer's agreement on project completion and "acceptance".
● Managed company production calendar and resource planning for a team of 8 developers and 2 designers.
● Lead daily stand-ups,with the development team to prioritize work.
● Mentored 3 Jr Asso ciates.
ELA Advertising
Senior Account Executive | 02/2014 - 08/2014
● Managed the strategic, creative & production process for websites, online media, print & radio (transitional & streaming) for 4 major clients.
● ROI reporting based on campaign's KPI's for client.
● Developed and maintained accurate timelines for all key work for internal
and external use.
● Ensured all work/output goes through the proper process for approval and sign-off.
JNR
Account Director | 11/2013 - 02/2014
Provided strategic and Marketing Leadership to all new and existing accounts.
● Worked with clients to uncover business needs and objectives,craft appropriate strategies, and identify/implement products to help achieve
client goals.
● Day-to-day client and vendor contact for planning, reporting and budget reconciliation for 6 major accounts.
● Responsible for the creative and implementation process from conception
through live launch.
● Responsible for major client website maintenance.
● Effectively managed team of 5Account Managers.
JNR
Senior Account Manager | 08/2010 - 11/2013
Day-to-day client and vendor contact for planning, strategy, reporting
and budget reconciliation for 3 major accounts.
● Responsible for the creative process from concept through execution on all assigned accounts.
● Performed post-program analysis and future recommendations to client following program completion.
● Developed promotional programming including email blasts, mailers, and corporate identity packages.
● Responsible for client website maintenance.
● Effectively managed 3Account team managers.
● Provided training to all new and existing account managers.
Halo Media
Account Executive | 10/2009 - 05/2010
Initiated sales with the team by prospecting, scheduling appointments, making initial presentations, understanding business needs, developing
proposals and closing sales.
● Closed sales by building rapport with potential clients,expounding on the benefits of Halo's solutions and service capabilities, overcoming
objections, etc.
● Contributed information to market strategy by monitoring competitive products and reactions from clients.
● Recommended new solutions and services by evaluating current solutions, identifying needs to be filled.
● Identified resources needed and assigned individual responsibilities.
● Managed day-to-day operational aspects of a projects and project scope.
Halo Media
Project Manager | 04/2009 - 10/2009
● Created and executed project work plans and revises as appropriate to meet changing needs and requirements.
● Effectively applied our methodology and enforced project standards.
● Prepared for engagement reviews and quality assurance procedures.
● Minimized our exposure and risk on projects.
● Ensured project documents are complete, current, and stored appropriately.
● Maintained all record-keeping procedures without error.
● Identified resources needed and assigned individual responsibilities.
● Managed day-to-day operational aspects of a project and scope.
● Reviewed deliverables prepared by teams before passing to clients.
We the People Records
In House Publicist/Office | 09/2005 - 03/2009
● Maintained calendars, scheduled meetings/conference calls, coordinated travel and dinner arrangements.
● Received, screened and routed incoming telephone calls.
● Worked with an out-sourced publicist to promote all our projects, organize promo mailings.
● Oversaw all artist photo shoots and interview schedules.
● Assisted with the development of presentations.
● Maintain and update artist appearance/ tour schedule database weekly.
● Provide occasional coverage.
● Provided all necessary items artists requested.
● Handled local/national show guest list.
● Weekly bank deposits,responsible for keeping track of all expenses.
● Attend artist shows &attended to any detail that required my attention.
The Disneyland Resort
Performer | 06/1999 - 09/2005
● Punctual for all shifts.
● Gather all necessary costume pieces.
● Arrive on set in a timely manner and stay the entire set scheduled time.
● Attended necessary rehearsals, special events, and meetings.
● Flexible with shift times,performance spots,days off etc.
● Created a magical experience for each guest.
● Represented the Disney Company on and off property to the best of my ability.
● Occasionally work in Guest Relations as needed.
Education history
Pacifica High School
High School Diploma
Orange Coast College
N/A
