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Senior Marketing Operations Manager

Logistics, Shipping & Operations

Marketing professional with agency and in-house experience.

Strengths across Global GTM Strategy, Creative Production,Marketing Operations,
Creative Marketing and Project Management.

Exceptionally organized and able to manage multiple projects successfully while
delivering results. Skilled at building and maintaining strong relationships
with internal and external partners. Able to effectively manage communications
across all teams to ensure productive workflow.

●   Collaborated across marketing teams to spearhead the development 50+ yearly US GTM plans, toolkits, and assets, and oversee budget management.
●   Created a marketing initiative planning process and increased productivity by 20%.
●   Organized and communicated updates and changes to applicable stakeholders on all departmental projects.
●   Acted as primary liaison and communication "bridge" day to day between Creative Services, Brand, Merchandise, Legal, Global & Product
teams,solving conflicts, building relationships, and creating a culture
of transparency between departments.
●   Oversaw project management and planning tools:
○   Implemented Airtable software to create a global marketing calendar roadmap and cross functional visibility.
○   Optimized DAM(Bynder) to improve organization and usability for sales and account teams both domestic and globally.
●   Lead all areas of creative operations, workflow, resourcing, and process across creative and localization activities.
●   Directly managed 15+ print projects yearly including; vendors, contracts,
RFQ's and timelines.
●   Managed 10+packaging and hangtag projects with the materials team.
●   Created and maintained all key project and department documentation and presentations.
●   Resourced and managed 3rd party vendors in execution of creative projects.
●   Ensured effective collaboration and information sharing with cross functional partners.

Senior Marketing Operations

●   Lead and directed a team of project managers,in-house and external designers, video production, and photographers and sample coordinators in driving deliverables and allocating appropriate resourcing.
●   Implemented effective WFH strategy during COVID shutdown to continue delivering on campaign priorities.
●   Managed the department PM/marketing tools, optimizing the platforms to increase usability with employees and providing training to all marketing
new hires.
○   Jira
○   Confluence
○   Elastic
●   Implemented & maintained the Data Asset Management system (Bynder)
○   Managed the data input,proper taxonomy,and imagery upload for every creative project.
○	Supported cross-functional teams in utilizing + integrating the system.
●   Responsible for project intake and studio planning to aid in execution of 50+ yearly marketing campaigns.
●   Directly managed & coordinated larger company/marketing initiatives.
●   Facilitated all weekly stand-up meetings + creative reviews.
●   Preflighted new projects to ensure required assets and information are provided before moving to team assignment.
●   Implemented centralized information, timelines, and workflows into the project management system.
●   Coordinate departmental, cross-functional or global teams, focused on delivering new or refreshed creative assets.
●   Developed and maintained project plans, schedules, and budgets, while identifying and mitigating potential risks and issues.
●   Cultivated team collaboration among graphic designers,front- and back-end developers, photographers/videographers and copywriters.
●   Managed 15+ yearly print projects company wide, including vendors, RFQ's, budgeting and timelines.
●   Maintained up-to-date knowledge of project management methodologies, best practices, and processes.

Senior Marketing Services

●   Created and owned complex cross discipline timelines for franchise expansions, in game events and game launches.
●   Provided program/project management support for 2019 franchises, all in game events + publishing activations.
●   Monitored project performance to identify areas of improvement and make adjustments.
●   Planned, designed, and scheduled phases for large projects.
●   Managed go to market timelines for:
○   Overwatch League Inaugural Season - Over 34k viewers
○   Hearthstone 14.0 - expansion release - Over 4M players

Project Manager

- publishing release & BlizzCon announcement -
40K attendees & 10M viewers
●   Created 2nd party publishing process for Activision titles implementation onto Battle.net.

Default

35k+ attendees.
●   Supported events team, on 3 esport events with attendance ranging
from  500- 5K.
●   Supervised and worked closely with brand,creative service,legal and development teams throughout the production process.
●   Contribute to the PMO development and execution.

Managed the execution of website launches, feature updates and partnerships with both internal and external stakeholders, including
objectives, timelines, budgets, deliverables, reviews, approvals,
launches and retrospectives.
●   Regularly attend and participated in meetings, where project timeline, resourcing, estimates, and technical issues are addressed.
●   Scoped and estimated all client projects, including requirement gathering and documentation from both business and client perspective.
●   Monitored contracts and service level agreements to identify potential risks and implement mitigation actions to protect
development process from unforeseen delays and costs.
●   Acted as consultant to clients by truly understanding their expectations and requirements and arming them with appropriate
technical knowledge to aid in their decision-making process.
●   Monitored project progress, identified risks and implemented corrective measures to acquire success.
●   Efficiently managed project scope changes with client and business.
●   Coordinated cross-functional teams to determine timely delivery and compliance of project requirements.
●   Built, developed, and grew business relationships vital to the success of the project.
●   Collected sign-off confirming the customer's agreement on project completion and "acceptance".
●   Managed company production calendar and resource planning for a team of 8 developers and 2 designers.
●   Lead daily stand-ups,with the development team to prioritize work.
●   Mentored 3 Jr Asso	ciates.

Senior Project Manager

●   Managed the strategic, creative & production process for websites, online media, print & radio (transitional & streaming) for 4 major clients.
●   ROI reporting based on campaign's KPI's for client.
●   Developed and maintained accurate timelines for all key work for internal
and external use.
●   Ensured all work/output goes through the proper process for approval and sign-off.

Senior Account Executive

Provided strategic and Marketing Leadership to all new and existing accounts.


●   Worked with clients to uncover business needs and objectives,craft appropriate strategies, and identify/implement products to help achieve
client goals.
●   Day-to-day client and vendor contact for planning, reporting and budget reconciliation for 6 major accounts.
●   Responsible for the creative and implementation process from conception
through live launch.
●   Responsible for major client website maintenance.
●   Effectively managed team of 5Account Managers.

Account Director

Day-to-day client and vendor contact for planning, strategy, reporting
and budget reconciliation for 3 major accounts.
●   Responsible for the creative process from concept through execution on all assigned accounts.
●   Performed post-program analysis and future recommendations to client following program completion.
●   Developed promotional programming including email blasts, mailers, and corporate identity packages.
●   Responsible for client website maintenance.
●   Effectively managed 3Account team managers.
●   Provided training to all new and existing account managers.

Senior Account Manager

Initiated sales with the team by prospecting, scheduling appointments, making initial presentations, understanding business needs, developing
proposals and closing sales.
●   Closed sales by building rapport with potential clients,expounding on the benefits of Halo's solutions and service capabilities, overcoming
objections, etc.
●   Contributed information to market strategy by monitoring competitive products and reactions from clients.
●   Recommended new solutions and services by evaluating current solutions, identifying needs to be filled.
●   Identified resources needed and assigned individual responsibilities.
●   Managed day-to-day operational aspects of a projects and project scope.

Account Executive

●   Created and executed project work plans and revises as appropriate to meet changing needs and requirements.
●   Effectively applied our methodology and enforced project standards.
●   Prepared for engagement reviews and quality assurance procedures.
●   Minimized our exposure and risk on projects.
●   Ensured project documents are complete, current, and stored appropriately.
●   Maintained all record-keeping procedures without error.
●   Identified resources needed and assigned individual responsibilities.
●   Managed day-to-day operational aspects of a project and scope.
●   Reviewed deliverables prepared by teams before passing to clients.

●   Maintained calendars, scheduled meetings/conference calls, coordinated travel and dinner arrangements.
●   Received, screened and routed incoming telephone calls.
●   Worked with an out-sourced publicist to promote all our projects, organize promo mailings.
●   Oversaw all artist photo shoots and interview schedules.
●   Assisted with the development of presentations.
●   Maintain and update artist appearance/ tour schedule database weekly.
●   Provide occasional coverage.
●   Provided all necessary items artists requested.
●   Handled local/national show guest list.
●   Weekly bank deposits,responsible for keeping track of all expenses.
●   Attend artist shows &attended to any detail that required my attention.

In House Publicist/Office

●   Punctual for all shifts.
●   Gather all necessary costume pieces.
●   Arrive on set in a timely manner and stay the entire set scheduled time.
●   Attended necessary rehearsals, special events, and meetings.
●   Flexible with shift times,performance spots,days off etc.
●   Created a magical experience for each guest.
●   Represented the Disney Company on and off property to the best of my ability.
●   Occasionally work in Guest Relations as needed.

Performer

Kelli O'Leary is a Senior Marketing Operations Manager at Travismathew in Garden Grove, California.

Kelli O'Leary

Kelli O'Leary

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