● Collaborated across marketing teams to spearhead the development 50+ yearly US GTM plans, toolkits, and assets, and oversee budget management. ● Created a marketing initiative planning process and increased productivity by 20%. ● Organized and communicated updates and changes to applicable stakeholders on all departmental projects. ● Acted as primary liaison and communication "bridge" day to day between Creative Services, Brand, Merchandise, Legal, Global & Product teams,solving conflicts, building relationships, and creating a culture of transparency between departments. ● Oversaw project management and planning tools: ○ Implemented Airtable software to create a global marketing calendar roadmap and cross functional visibility. ○ Optimized DAM(Bynder) to improve organization and usability for sales and account teams both domestic and globally. ● Lead all areas of creative operations, workflow, resourcing, and process across creative and localization activities. ● Directly managed 15+ print projects yearly including; vendors, contracts, RFQ's and timelines. ● Managed 10+packaging and hangtag projects with the materials team. ● Created and maintained all key project and department documentation and presentations. ● Resourced and managed 3rd party vendors in execution of creative projects. ● Ensured effective collaboration and information sharing with cross functional partners.

● Lead and directed a team of project managers,in-house and external designers, video production, and photographers and sample coordinators in driving deliverables and allocating appropriate resourcing. ● Implemented effective WFH strategy during COVID shutdown to continue delivering on campaign priorities. ● Managed the department PM/marketing tools, optimizing the platforms to increase usability with employees and providing training to all marketing new hires. ○ Jira ○ Confluence ○ Elastic ● Implemented & maintained the Data Asset Management system (Bynder) ○ Managed the data input,proper taxonomy,and imagery upload for every creative project. ○ Supported cross-functional teams in utilizing + integrating the system. ● Responsible for project intake and studio planning to aid in execution of 50+ yearly marketing campaigns. ● Directly managed & coordinated larger company/marketing initiatives. ● Facilitated all weekly stand-up meetings + creative reviews. ● Preflighted new projects to ensure required assets and information are provided before moving to team assignment. ● Implemented centralized information, timelines, and workflows into the project management system. ● Coordinate departmental, cross-functional or global teams, focused on delivering new or refreshed creative assets. ● Developed and maintained project plans, schedules, and budgets, while identifying and mitigating potential risks and issues. ● Cultivated team collaboration among graphic designers,front- and back-end developers, photographers/videographers and copywriters. ● Managed 15+ yearly print projects company wide, including vendors, RFQ's, budgeting and timelines. ● Maintained up-to-date knowledge of project management methodologies, best practices, and processes.