William Daley
Branding/Communications/Marketing Consultant · Bogner
New York, NY
In My Own Words
Billy is a brand communicator and marketer with experience in growing brand awareness and driving commercial success for both successful and challenged lifestyle brands. When he was at Kors just as they launched their now expansive retail network & e-commerce channels and laid the foundation in brand awareness prior to their blockbuster IPO, while revenues tripled in size during 2006 -2010. He was recruited away by Bottega Veneta who also had remarkable success at the other end of the spectrum (“Absolute Luxury”) and helped the company reached sales over 1B euros in 2 year period. His has expertise in integrated marketing, digital marketing (including social, content, mobile & media strategy); media planning and buying, partnerships, collaborations, public relations, events, VIP/Influencer relations, agency oversight, organizational design and change management.
Work Experience
Branding/Communications/Marketing Consultant
Global Communications Strategy and Execution2017 – Present
Brand Strategy and Development - Advise on brand story creation & positioning, target audi- ence development, product development, charity alignment/corporate philanthropy, & industry relations Global Communications Strategy and Execution - Create communications roadmap/strategy around business goals, product launches, company news & announcements, social media (con- tent development, influencer & celebrity strategy) Brand & Retail Marketing - Advise on media & advertising strategy, campaign creation, retail directives, events & partnerships Internal Communications and Organization - Develop brand standard guides & directives, global marketing calendar, advise on marketing team structure, recommend/hire/manage ex- ternal agency support
Chief Marketing Officer
Bally2016 – 2017
Crafted all Global brand communications/marketing strategies, creative services department & external agencies
Authored brand repositioning & brand identity update alongside Bain & Co. and Appia Man- agement
Conceptualized new global organizational for marketing department Conceived & implemented a centralized Communications & Marketing strategy to align with brand repositioning in digital space Executed Digital First marketing strategy that contributed to a +67% YOY growth for e-com- merce Controlled annual department budget of $40M
Editor of in-house print & digital mag-a-log (BALLY Journal) created in association withShow Media
Responsible for identifying new creative talent for collaborations (The Bally Collective curated by Swizz Beatz and Bally x Andre by Andre Saraiva)
Senior Vice-President of Global Communications
Marc Jacobs International2014 – 2015
Crafted inaugural global communications organizational strategy for company
Augmented global communications strategy from "old media" to "digital first" model Authored new global departmental budget amidst corporate reorganization
Streamlined departmental organization chart for headquarters and regional teams
Spearheaded communication of new direction of company (reverting to mono-brand approach)
Fostered relationships with licensee partners for a cohesive communications strategy(Coty, Fos- sil, Kendo & Safilo) Organized sponsorship of inaugural amfAR event in Hong Kong
Served on benefit committee for 2015 Parsons Fashion Benefit honoring Mr. Jacobs & LVMH, exceeding financial goals by +25%