Katie Wilder

As an accomplished Area Visual Manager in the fashion industry for over 15 years, I have a demonstrated history of guiding teams towards significant business advancement. My expertise lies in visual merchandising, styling, project management, and a strong understanding of design aesthetics. My journey has been marked by successfully spearheading numerous store openings and rebuilds across the United States, including leading a smooth collaboration among cross-functioning departments, along with the training and development of teams. Ultimately creating a cooperative and high-performance culture.

Transitioning into the role of a content writer, social media marketer, and Creative Marketing Coordinator, I have taken on responsibilities such as onboarding new clients, crafting marketing strategies, overseeing project timelines—including branded photoshoots—and generating engaging content and copy for a diverse clientele. In my current role as Creative Marketing Coordinator, I specialize in creating and managing a wide range of content aimed at amplifying brand presence and fostering connections with target audiences. My skills include developing engaging social media and email marketing copy, crafting compelling brand storytelling, and managing social media calendars. I excel in establishing unique brand voices, creating impactful website content, and writing blogs, with a primary focus on enhancing brand visibility through strategic content creation. Among all social media platforms, I am proficient in a suite of digital marketing tools including Mailchimp, Klaviyo, Hootsuite, Sked Social, Sprout Social, and Google Analytics.