K. Amanda Kelley

Contract Ended Due To Pandemic -Designed Toddlers, Girls, Juniors, & Women’s Contemporary Swimwear and Coverups/ Soft Wovens for: * Branded Lines: Heart & Harmony, Hobie / Hobie Girls * Private Labels: Gibson & Latimer - Dillards, M.Y. - JCP -Design process: Research brand ID, research trends/competition/ inspiration, gather prints & novelty fabrics, curate color palette and mood board, sketch new styles & updates to best sellers -Work with tight turn-around times in order to deliver presenations and pitches in a timely manner -Extensive use of Adobe programs, Office Suite, Outlook, NGC, PLM -Manage fittings, design callouts, & communication with patternmakers and factories -Work with the textile design team to create on-brand artwork -Edit and re-color artwork when needed -Attend planning meetings in order to stay on track with the calendar -Team player -- Jump in when other designers need help hitting deadlines

****Swimwear Designer - Target Girls : Cat & Jack, Art Class -Designed Girl’s swimwear lines for Target’s Cat&Jack, Art Class Deliveries C1, C2, C3, C4 2020 -Designed for Target’s newly launched tween brand More Than Magic for C4 2020 trims, & finishings to keep pushing designs forward -Created very detailed CAD pages & tech sketches for the tech team & factory -Created Mood Boards and Trend Boards -Efficiently worked with the Target Girl’s team & designed deliveries that kept true to each brand’s ID -Used Target’s PLM system to communicate with Target team, input artwork/novelty/trim information -Introduced coverups into our assorted pitch - Woven & Knit Dresses, Rompers and Shorts -Worked with Target’s strict testing guidelines & sourced / developed new fabrics, -Doubled Target’s buys (Swim and Coverups) after the first delivery that I designed -Doubled Target’s order (Swim and Coverups) on the last delivery I designed -- C4 2020 *****Swimwear Designer - Malibu Private Label - Contemporary/ Missy Swim and Coverup Accounts -Designed the following Private Label accounts: -Contemporary & Active Swimwear: Zelos - Belk Splashletics - JCP Contemporary Swimwear: Dip - Kroger Women’s Swimwear Coverups: *Woven and Knit Dresses, Caftans, Wraps* (Branded Line) Wearabouts - JCP, Bealls, Steinmart, Kohl’s, Costco Canada, Costco Mexico (Private Label) New Directions - Belk -Design all lines in keeping with each brand ID. Update best sellers with great prints, & colorways. -Execute minor and relateable style updates to the Best Sellers. Create new designs to push the lines forward and bring freshness into the assortment. -Create mood boards, trend boards color cards, fabric/trim boards, & fashion illustrations for presentations -Keep clear lines of communication between sales, buyers, art team, production, tech, & sourcing. -Work closely with all departments, especially tech to ensure a great fit and comfort for each style -Create clear & detailed outer & inner technical sketches for our tech department & the factory. -Create BOM’s with fabric, lining, trim, & print allocation for production

****Freelance Swimwear Designer - Ralph Lauren, Chaps -CAD’ed, designed, & edited artwork for Ralph Lauren & Chaps brands -Worked closely with the RL team to help in anyway that I could

****Associate Swimwear Designer - Junior, Young Contemporary, & Missy Swimwear -Designed the following Private Label accounts: Bar III - Macy’s, Cremieux - Dillard's -Designed lines for the following branded lines: Lucky Brand, Pura Vida -Effectively grew Macy’s Bar III presence to almost double the amount of Macy’s doors. -Majority of skus were increased to all 600 doors -Oversaw design process from design meetings, research, initial concept, original sketches, sourcing, fabric/color pitching, presentations, sample fittings, worked with buyer, production fittings -Extensively used WebPDM and PLM for tech packs & sourcing -Stepped in to help fellow designers when possible -Worked very well with/ built strong relationships with my sales team & accounts -Worked closely with all departments to develop trims, fabrics, art, & samples -Used graphic design experience to work on artwork when necessary

****Designer - Fashion Tops, Sportswear, Activewear - Juniors, Young Contemporary, & Missy -Focused on activewear and fashion tops -Illustrated precise & effective CAD sketches very quickly -Created lines and CAD projects for meetings and order -Design process: design meetings, research, sketching, patternmaker meetings, sent cut tickets/fabrics/trims to factory for sample making -Created & kept up to date with WIP charts in order to manage timelines and deadlines for sample making