K. Amanda Kelley

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K. Amanda Kelley

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Huntington Beach | United States

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Fashion
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Run
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Work experience

Manhattan Beachwear logo

Manhattan Beachwear

Freelance Swimwear Designer | 12/2019 - 04/2020

Contract Ended Due To Pandemic -Designed Toddlers, Girls, Juniors, & Women’s Contemporary Swimwear and Coverups/ Soft Wovens for: * Branded Lines: Heart & Harmony, Hobie / Hobie Girls * Private Labels: Gibson & Latimer - Dillards, M.Y. - JCP -Design process: Research brand ID, research trends/competition/ inspiration, gather prints & novelty fabrics, curate color palette and mood board, sketch new styles & updates to best sellers -Work with tight turn-around times in order to deliver presenations and pitches in a timely manner -Extensive use of Adobe programs, Office Suite, Outlook, NGC, PLM -Manage fittings, design callouts, & communication with patternmakers and factories -Work with the textile design team to create on-brand artwork -Edit and re-color artwork when needed -Attend planning meetings in order to stay on track with the calendar -Team player -- Jump in when other designers need help hitting deadlines
Trimera Brands logo

Trimera Brands

Swimwear Designer | 04/2018 - 09/2019

****Swimwear Designer - Target Girls : Cat & Jack, Art Class -Designed Girl’s swimwear lines for Target’s Cat&Jack, Art Class Deliveries C1, C2, C3, C4 2020 -Designed for Target’s newly launched tween brand More Than Magic for C4 2020 trims, & finishings to keep pushing designs forward -Created very detailed CAD pages & tech sketches for the tech team & factory -Created Mood Boards and Trend Boards -Efficiently worked with the Target Girl’s team & designed deliveries that kept true to each brand’s ID -Used Target’s PLM system to communicate with Target team, input artwork/novelty/trim information -Introduced coverups into our assorted pitch - Woven & Knit Dresses, Rompers and Shorts -Worked with Target’s strict testing guidelines & sourced / developed new fabrics, -Doubled Target’s buys (Swim and Coverups) after the first delivery that I designed -Doubled Target’s order (Swim and Coverups) on the last delivery I designed -- C4 2020 *****Swimwear Designer - Malibu Private Label - Contemporary/ Missy Swim and Coverup Accounts -Designed the following Private Label accounts: -Contemporary & Active Swimwear: Zelos - Belk Splashletics - JCP Contemporary Swimwear: Dip - Kroger Women’s Swimwear Coverups: *Woven and Knit Dresses, Caftans, Wraps* (Branded Line) Wearabouts - JCP, Bealls, Steinmart, Kohl’s, Costco Canada, Costco Mexico (Private Label) New Directions - Belk -Design all lines in keeping with each brand ID. Update best sellers with great prints, & colorways. -Execute minor and relateable style updates to the Best Sellers. Create new designs to push the lines forward and bring freshness into the assortment. -Create mood boards, trend boards color cards, fabric/trim boards, & fashion illustrations for presentations -Keep clear lines of communication between sales, buyers, art team, production, tech, & sourcing. -Work closely with all departments, especially tech to ensure a great fit and comfort for each style -Create clear & detailed outer & inner technical sketches for our tech department & the factory. -Create BOM’s with fabric, lining, trim, & print allocation for production
Manhattan Beachwear logo

Manhattan Beachwear

Freelance Swimwear Designer | 03/2017 - 06/2017

****Freelance Swimwear Designer - Ralph Lauren, Chaps -CAD’ed, designed, & edited artwork for Ralph Lauren & Chaps brands -Worked closely with the RL team to help in anyway that I could
Manhattan Beachwear logo

Manhattan Beachwear

Associate Designer | 08/2014 - 02/2017

****Associate Swimwear Designer - Junior, Young Contemporary, & Missy Swimwear -Designed the following Private Label accounts: Bar III - Macy’s, Cremieux - Dillard's -Designed lines for the following branded lines: Lucky Brand, Pura Vida -Effectively grew Macy’s Bar III presence to almost double the amount of Macy’s doors. -Majority of skus were increased to all 600 doors -Oversaw design process from design meetings, research, initial concept, original sketches, sourcing, fabric/color pitching, presentations, sample fittings, worked with buyer, production fittings -Extensively used WebPDM and PLM for tech packs & sourcing -Stepped in to help fellow designers when possible -Worked very well with/ built strong relationships with my sales team & accounts -Worked closely with all departments to develop trims, fabrics, art, & samples -Used graphic design experience to work on artwork when necessary
Evolution and Creation logo

Evolution and Creation

Associate Designer | 10/2013 - 08/2014

****Designer - Fashion Tops, Sportswear, Activewear - Juniors, Young Contemporary, & Missy -Focused on activewear and fashion tops -Illustrated precise & effective CAD sketches very quickly -Created lines and CAD projects for meetings and order -Design process: design meetings, research, sketching, patternmaker meetings, sent cut tickets/fabrics/trims to factory for sample making -Created & kept up to date with WIP charts in order to manage timelines and deadlines for sample making
All Access Apparel - Self Esteem Clothing logo

All Access Apparel - Self Esteem Clothing

Associate Designer | 10/2011 - 08/2013

****Associate Designer - Junior’s Sportswear, Activewear, Woven Dresses, Loungewear, Outerwear -Designed Junior’s Activewear, Sportswear, Loungewear, Outerwear, & Dresses for market week, sample requests, & buyer requests -Private Label accounts: Macy’s, Body Central Activewear, Teen Vogue, Stage,Vanity, Red Camel -Peebles, JCP, Kohl’s, Meijer, Beall’s -Design process: Design meetings, customer review, research, sketching, body/fabric/print development & pitching, sample fitting, presentations, production fittings -Created my own graphic art for activewear and loungewear. Directed the art team for original art -Followed, shopped, translated trends in the marketplace -Created bead and embellishment layouts
BCBG logo

BCBG

Assistant Technical Designer | 02/2011 - 10/2011

****Assistant Technical Designer - Max & Cleo Cocktail Dresses *Extensive use of WebPDM *Checked the fit/ship/stock samples for construction & measurement accuracy *Communicated and worked directly with designers & factories daily *Created Tech Packs, BOMs, Construction Sheets & proposed changes/ spec adjustments *Learned quickly in order to take the reigns while my superior took sabbatical
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