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My name is Amanda Kelley and I am a Southern California based designer, passionate about creativity, color, & growing business through beautiful on-brand  designs. After 9 years of designing, I have diverse experience in swimwear, cover ups, activewear, knits, sportswear, outerwear, soft wovens, dresses, loungewear, and active swimwear.  

See my full portfolio here:
https://amandakelleydesigner.wixsite.com/portfolio


Contract Ended Due To Pandemic
-Designed Toddlers, Girls, Juniors, & Women’s Contemporary Swimwear and Coverups/ Soft Wovens for:
                      * Branded Lines: Heart & Harmony, Hobie / Hobie Girls
                      * Private Labels: Gibson & Latimer - Dillards, M.Y. - JCP                              
-Design process: Research brand ID, research trends/competition/ inspiration, gather prints & novelty fabrics, curate color palette and mood board, sketch new styles & updates to best sellers
-Work with tight turn-around times in order to deliver presenations and pitches in a timely manner
-Extensive use of Adobe programs, Office Suite, Outlook, NGC, PLM
-Manage fittings, design callouts, & communication with patternmakers and factories
-Work with the textile design team to create on-brand artwork
-Edit and re-color artwork when needed
-Attend planning meetings in order to stay on track with the calendar
-Team player -- Jump in when other designers need help hitting deadlines

Freelance Swimwear Designer

****Swimwear Designer - Target Girls : Cat & Jack, Art Class
-Designed Girl’s swimwear lines for Target’s Cat&Jack, Art Class Deliveries C1, C2, C3, C4 2020
-Designed for Target’s newly launched tween brand More Than Magic for C4 2020
trims, & finishings to keep pushing designs forward
-Created very detailed CAD pages & tech sketches for the tech team & factory
-Created Mood Boards and Trend Boards
-Efficiently worked with the Target Girl’s team & designed deliveries that kept true to each brand’s ID
-Used Target’s PLM system to communicate with Target team, input artwork/novelty/trim information
-Introduced coverups into our assorted pitch - Woven & Knit Dresses, Rompers and Shorts
-Worked with Target’s strict testing guidelines & sourced / developed new fabrics, 
-Doubled Target’s buys (Swim and Coverups) after the first delivery that I designed
-Doubled Target’s order  (Swim and Coverups) on the last delivery I designed -- C4 2020

*****Swimwear  Designer - Malibu Private Label - Contemporary/ Missy Swim and Coverup Accounts
-Designed the following Private Label accounts: 
-Contemporary & Active Swimwear:  Zelos - Belk
                                                                             Splashletics - JCP
                     Contemporary Swimwear: Dip - Kroger
                     Women’s Swimwear Coverups: *Woven and Knit Dresses, Caftans, Wraps*
					            (Branded Line) Wearabouts - JCP, Bealls, Steinmart, Kohl’s,
     					            Costco Canada, Costco Mexico
                                                                             (Private Label) New Directions - Belk
-Design all lines in keeping with each brand ID. Update best sellers with great prints, & colorways.
-Execute minor and relateable style updates to the Best Sellers. Create new designs to push the lines forward and bring freshness into the assortment.
-Create mood boards, trend boards color cards, fabric/trim boards, & fashion illustrations for presentations
-Keep clear lines of communication between sales, buyers, art team, production, tech, & sourcing.
-Work closely with all departments, especially tech to ensure a great fit and comfort for each style
-Create clear & detailed outer & inner technical sketches for our tech department & the factory.
-Create BOM’s with fabric, lining, trim, & print allocation for production

Swimwear Designer

****Freelance Swimwear Designer - Ralph Lauren, Chaps
-CAD’ed, designed, & edited artwork for Ralph Lauren & Chaps brands
-Worked closely with the RL team to help in anyway that I could

****Associate Swimwear Designer - Junior, Young Contemporary, & Missy Swimwear
-Designed the following Private Label accounts: Bar III - Macy’s, Cremieux - Dillard's
-Designed lines for the following branded lines: Lucky Brand, Pura Vida
-Effectively grew Macy’s Bar III presence to almost double the amount of Macy’s doors.
-Majority of skus were increased to all 600 doors
-Oversaw design process from design meetings, research, initial concept, original sketches, sourcing, fabric/color pitching, presentations, sample fittings, worked with buyer, production fittings
-Extensively used WebPDM and PLM for tech packs & sourcing
-Stepped in to help fellow designers when possible
-Worked very well with/ built strong relationships with my sales team & accounts
-Worked closely with all departments to develop trims, fabrics, art, & samples
-Used graphic design experience to work on artwork when necessary

Associate Designer

****Designer - Fashion Tops, Sportswear, Activewear - Juniors, Young Contemporary, & Missy
-Focused on activewear and fashion tops
-Illustrated precise & effective CAD sketches very quickly
-Created lines and CAD projects for meetings and order
-Design process: design meetings, research, sketching, patternmaker meetings, sent cut tickets/fabrics/trims to factory for sample making
-Created & kept up to date with WIP charts in order to manage timelines and deadlines for sample making

****Associate Designer - Junior’s Sportswear, Activewear, Woven Dresses, Loungewear, Outerwear
-Designed Junior’s Activewear, Sportswear, Loungewear, Outerwear, & Dresses for market week, sample requests, & buyer requests
-Private Label accounts: Macy’s, Body Central Activewear, Teen Vogue, Stage,Vanity, Red Camel
-Peebles, JCP, Kohl’s, Meijer, Beall’s
-Design process: Design meetings, customer review, research, sketching, body/fabric/print development & pitching, sample fitting, presentations, production fittings
-Created my own graphic art for activewear and loungewear. Directed the art team for original art
-Followed, shopped, translated trends in the marketplace
-Created bead and embellishment layouts



****Assistant Technical Designer - Max & Cleo Cocktail Dresses
*Extensive use of WebPDM
*Checked the fit/ship/stock samples for construction & measurement accuracy
*Communicated and worked directly with designers & factories daily
*Created Tech Packs, BOMs, Construction Sheets & proposed changes/ spec adjustments
*Learned quickly in order to take the reigns while my superior took sabbatical

Assistant Technical Designer

K. Amanda Kelley is a Freelance Swimwear Designer at Manhattan Beachwear in Huntington Beach, CA.

K. Amanda Kelley

K. Amanda Kelley

Skills

Interests

Industries

Education history

California State University Fullerton

Career Foundry

Fashion Institute of Design and Merchandising