Fashion

Lifestyle

Skate

Streetwear

Surf

Swim

Yoga

Health & Fitness

My name is Amanda Kelley and I am a Southern California based designer, passionate about creativity, color, & growing business through beautiful on-brand  designs. After 9 years of designing, I have diverse experience in swimwear, cover ups, activewear, knits, sportswear, outerwear, soft wovens, dresses, loungewear, and active swimwear.  

See my full portfolio here:
https://amandakelleydesigner.wixsite.com/portfolio


Contract Ended Due To Pandemic
-Designed Toddlers, Girls, Juniors, & Women’s Contemporary Swimwear and Coverups/ Soft Wovens for:
                      * Branded Lines: Heart & Harmony, Hobie / Hobie Girls
                      * Private Labels: Gibson & Latimer - Dillards, M.Y. - JCP                              
-Design process: Research brand ID, research trends/competition/ inspiration, gather prints & novelty fabrics, curate color palette and mood board, sketch new styles & updates to best sellers
-Work with tight turn-around times in order to deliver presenations and pitches in a timely manner
-Extensive use of Adobe programs, Office Suite, Outlook, NGC, PLM
-Manage fittings, design callouts, & communication with patternmakers and factories
-Work with the textile design team to create on-brand artwork
-Edit and re-color artwork when needed
-Attend planning meetings in order to stay on track with the calendar
-Team player -- Jump in when other designers need help hitting deadlines

Freelance Swimwear Designer

****Swimwear Designer - Target Girls : Cat & Jack, Art Class
-Designed Girl’s swimwear lines for Target’s Cat&Jack, Art Class Deliveries C1, C2, C3, C4 2020
-Designed for Target’s newly launched tween brand More Than Magic for C4 2020
trims, & finishings to keep pushing designs forward
-Created very detailed CAD pages & tech sketches for the tech team & factory
-Created Mood Boards and Trend Boards
-Efficiently worked with the Target Girl’s team & designed deliveries that kept true to each brand’s ID
-Used Target’s PLM system to communicate with Target team, input artwork/novelty/trim information
-Introduced coverups into our assorted pitch - Woven & Knit Dresses, Rompers and Shorts
-Worked with Target’s strict testing guidelines & sourced / developed new fabrics, 
-Doubled Target’s buys (Swim and Coverups) after the first delivery that I designed
-Doubled Target’s order  (Swim and Coverups) on the last delivery I designed -- C4 2020

*****Swimwear  Designer - Malibu Private Label - Contemporary/ Missy Swim and Coverup Accounts
-Designed the following Private Label accounts: 
-Contemporary & Active Swimwear:  Zelos - Belk
                                                                             Splashletics - JCP
                     Contemporary Swimwear: Dip - Kroger
                     Women’s Swimwear Coverups: *Woven and Knit Dresses, Caftans, Wraps*
					            (Branded Line) Wearabouts - JCP, Bealls, Steinmart, Kohl’s,
     					            Costco Canada, Costco Mexico
                                                                             (Private Label) New Directions - Belk
-Design all lines in keeping with each brand ID. Update best sellers with great prints, & colorways.
-Execute minor and relateable style updates to the Best Sellers. Create new designs to push the lines forward and bring freshness into the assortment.
-Create mood boards, trend boards color cards, fabric/trim boards, & fashion illustrations for presentations
-Keep clear lines of communication between sales, buyers, art team, production, tech, & sourcing.
-Work closely with all departments, especially tech to ensure a great fit and comfort for each style
-Create clear & detailed outer & inner technical sketches for our tech department & the factory.
-Create BOM’s with fabric, lining, trim, & print allocation for production

Swimwear Designer

****Freelance Swimwear Designer - Ralph Lauren, Chaps
-CAD’ed, designed, & edited artwork for Ralph Lauren & Chaps brands
-Worked closely with the RL team to help in anyway that I could

****Associate Swimwear Designer - Junior, Young Contemporary, & Missy Swimwear
-Designed the following Private Label accounts: Bar III - Macy’s, Cremieux - Dillard's
-Designed lines for the following branded lines: Lucky Brand, Pura Vida
-Effectively grew Macy’s Bar III presence to almost double the amount of Macy’s doors.
-Majority of skus were increased to all 600 doors
-Oversaw design process from design meetings, research, initial concept, original sketches, sourcing, fabric/color pitching, presentations, sample fittings, worked with buyer, production fittings
-Extensively used WebPDM and PLM for tech packs & sourcing
-Stepped in to help fellow designers when possible
-Worked very well with/ built strong relationships with my sales team & accounts
-Worked closely with all departments to develop trims, fabrics, art, & samples
-Used graphic design experience to work on artwork when necessary

Associate Designer

****Designer - Fashion Tops, Sportswear, Activewear - Juniors, Young Contemporary, & Missy
-Focused on activewear and fashion tops
-Illustrated precise & effective CAD sketches very quickly
-Created lines and CAD projects for meetings and order
-Design process: design meetings, research, sketching, patternmaker meetings, sent cut tickets/fabrics/trims to factory for sample making
-Created & kept up to date with WIP charts in order to manage timelines and deadlines for sample making

****Associate Designer - Junior’s Sportswear, Activewear, Woven Dresses, Loungewear, Outerwear
-Designed Junior’s Activewear, Sportswear, Loungewear, Outerwear, & Dresses for market week, sample requests, & buyer requests
-Private Label accounts: Macy’s, Body Central Activewear, Teen Vogue, Stage,Vanity, Red Camel
-Peebles, JCP, Kohl’s, Meijer, Beall’s
-Design process: Design meetings, customer review, research, sketching, body/fabric/print development & pitching, sample fitting, presentations, production fittings
-Created my own graphic art for activewear and loungewear. Directed the art team for original art
-Followed, shopped, translated trends in the marketplace
-Created bead and embellishment layouts



****Assistant Technical Designer - Max & Cleo Cocktail Dresses
*Extensive use of WebPDM
*Checked the fit/ship/stock samples for construction & measurement accuracy
*Communicated and worked directly with designers & factories daily
*Created Tech Packs, BOMs, Construction Sheets & proposed changes/ spec adjustments
*Learned quickly in order to take the reigns while my superior took sabbatical

Assistant Technical Designer

K. Amanda Kelley is a Freelance Swimwear Designer at Manhattan Beachwear in Huntington Beach, CA.

K. Amanda Kelley

K. Amanda Kelley

Skills

Interests

Industries

Activity