Jon DiVaio
Sr. Manager, Sports Marketing · Red Bull North America
Boston, MA
In My Own Words
Innovative marketing leader with 16 years of experience in comprehensive marketing strategy development, brand positioning and business growth with a proven track record of cross-functional leadership, and development of high performing teams. Bringing a passion for sports and fitness to deliver on authentic brand identity and product affinity through market and consumer insights, while translating business goals into actionable and effective campaign strategies.
Work Experience
Sr. Manager, Sports Marketing
Red Bull North America2017 – Present
Directed the execution of Red Bull’s regional sports strategy – category prioritization in experiential marketing, corporate partnerships and agency management. Professional athlete management and execution of annual event calendar. Build consumer marketing strategies for events, athlete projects and key account programming with Sales, Partnerships and Digital Marketing teams. Negotiate contracts, event presence, brand representation and manage high-profile athlete relationships across traditional and non-traditional sports disciplines including Mountain Bike, Snow and Hockey and E-Sports.
Field Marketing Manager
Red Bull North America2016 – 2017
Managed general marketing functions for the New England territory – events, advertising strategy, ambassador network, consumer mapping and innovative cross-functional collaboration. Management of marketing agency contracts, partnership negotiations and overall accountability of assigned project scopes.
Motorsports Marketing Manager
Bentley Motors Inc.2014 – 2016
Project Director for the US Bentley Motorsport division - collaborate with global Sales and Marketing teams developing multi-year campaigns designed to increase brand relevance, sales growth, and retailer performance via motorsports messaging and events. Team relationship management, contract negotiation, athlete and driver identification.
Regional Marketing Manager
Bentley Motors Inc.2011 – 2014
Managed the marketing strategy for the eastern United States – meeting global business objectives, increasing market share and revenue growth through Bentley retail network. Managed all reporting tools for lead management, budgeting and pipeline growth to determine ROI and course correction of marketing campaigns.
