John Grimshaw
SENIOR AMAZON ECOMMERCE GROWTH MANAGER · FountainheadME
Ashland, OR
In My Own Words
Multi-Disciplinarian Multi-Tasker with a passion for uniting creative and strategy in the fields of marketing management, media planning & buying, Ecommerce Account Managemement, project management as well as commercial, video & film production. Specialites: Amazon Marketplace Account Management - I work with Amazon brands to help improve Brand Health, Increase Sales and run efficient Advertising programs. Complete account audit, listing optimization and overall account efficiency. Marketing - Ecommerce, Digital marketing, advertising strategy, marketing strategy, media strategy, web video specialist, SEO, SEM, social media specialist, Google AdWords Certified Project Management - Strategic planning, team building, organization, time & budget controls Film, TV & Video Production - Producer, 2nd AD, production manager, production coordinator, camera operator, editor. Documentary, Independent films-micro and low budget, commercials, corporate video, live events
Work Experience
SENIOR AMAZON MARKETPLACE MANAGER
Crealytics, Inc.2019 – 2020
Lead the planning, executing and reporting analytics for paid search and related advertising programs on Amazon for Crealytics clients focusing on AMS and Seller PPC programs. Advise clients on best practices for Amazon Vendor and Seller Account Management; listing creation & optimization, inventory management, pricing & promotions and all aspects of successfully managing the Amazon ecosystem. Maintain and update knowledge of best practices for Amazon marketplace opportunities to improve brand position and rankings for multiple global brands.
AMAZON & ECOMMERCE ACCOUNT MANAGER
Blue Marble2017 – 2019
Create, maintain and improve product listings for multiple global brands on Amazon.com including National Geographic and Bear Grylls Outdoor Gear, to increase product ranking through Amazon's A9 search Algorithm; Develop and manage Seller and AMS advertising campaigns through Amazon Seller Central and Vendor Central - analyze KPIs to ensure most efficient ROI and Advertising Cost to Sales (ACOS); Develop and manage price promotions including Lightning Deals, Deals of the Day, promo codes, etc.; Develop on-Amazon and off-Amazon marketing strategy; Drive customer traffic through social & advertising channels: Facebook, Instagram, Google Adwords; Support e-commerce team with inventory planning & management; Duties include: copywriting, proofreading, image management, SEO & keyword research, competitive research, marketing strategy, marketing reporting & analysis, interfacing with internal e-commerce team to ensure best-in-class content delivery, maintain and update knowledge of best practices for Amazon marketplace opportunities to improve brand position and rankings for multiple global brands.
