Jessica Goodman
Sr. Marketing Manager · Marvin Cedar and Lumber
Maple Grove, MN
Work Experience
Digital Marketing Strategist
Marvin Cedar and Lumber2023 – 2023
Planned and executed digital marketing campaigns supporting strategic business marketing plans on a national, regional, segment or product basis. ● Partnered with go-to-market teams to develop comprehensive digital plans for awareness and lead generation campaigns with measurable objectives. ● Worked with integral partners to implement, track, measure, assess and optimize efforts at varying levels of campaigns and across channels. ● Influence innovation and investment in emerging digital capabilities that will position Marvin as a market leader.
24 Seven Talent
Senior Global Marketing Specialist
3M Medical Solutions Division2021 – 2022
Responsible for the development, global communications, and creative and content plans aligned to business priorities of the Medical Solutions Division.
Senior PR and Social Media Marketing Manager
Spok2021 – 2021
Responsible for developing the strategy and executing effective public relations, social and earned media campaigns.
● Social media asset creation for Chanitclear Pizza & Grill ● Lead marketer for the launch of Marvin's Connected Home products ● Launched Spok's PR strategy leading to 45% increase in CTRs, open rates, and media pickups ● Creator of Vital's sales enablement tool ● Manager of Jostens National Ambassador Program ● Manager of all sponsorships & events resulting in over $15 million in sales in 4.5 years at Dream Duffel ● Project Lead on rebrand strategy for Dream Duffel, LLC resulting in $3.5 million in sales in only 10 months
Enterprise Imaging Marketing Manager
Change Healthcare2020 – 2021
Responsible for the planning and development of all Enterprise Imaging marketing strategy for the Segment Marketing Team.
