Jenna Patel

Channel Marketing · Smith & Wesson

Yalesville , CT

In My Own Words

Marketing Professional. Seeker of good times and awesome work. Skills: Trade Shows and Events, Channel Marketing, Project Management, Sales Operations, Brand Awareness and Social Media

Work Experience

Channel Marketing

Smith & Wesson

2019 – Present

Executed multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives. Assisted in annual strategic planning with sales and product marketing managers to achieve maximum growth. Refined and reported regularly on competitive activity and customer analytics within all channels. Slashed sourcing and promotional costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services. Negotiated all sourcing, planning, and buying of all channel and retail marketing materials.

Marketing Events

The Thule Group

2018 – 2018

Management of all tradeshow, corporate events, and event logistics. Budget and Creative Management.

Sales Operations and Marketing

Leatherman Tool Group

2017 – 2018

Provide leadership, support and project management across the following marketing operations: trade shows, field marketing, advertising, public relations, social media, sponsorships and donations, retail marketing, market research, asset management and historical archives

Channel Marketing

Leatherman Tool Group

2014 – 2017

Channel Brand Specialist. Overseeing all account marketing for Leatherman’s light division, LED LENSER. Responsible for coordinating channel promotional plans and implementing activities to drive sales growth. Develop and execute channel sales Staff training and education programs. Track and report on program effectiveness. Assist in creation of channel promotional support budget and plan. Track and report on budget and program effectiveness. Execution of all SMU requests for accounts. Handling of all products being set up and put into the operating system.