Jeff Reame

Product Marketing Manager

2018 – Present

• Brand management • Conduct market learning & intelligence to help guide new product creation • Appling the Pragmatic approach to product creation, support, and sun setting. • Creating pricing strategies based on market demand and consumers’ willingness to pay • Provide product positioning and messaging for current and new products • Lead the creative direction narrative for each new product type • Develop sales and partner relationships • Collaborate with the sales team to create better processes and efficiencies. • Provide leadership and insight when creating business strategies • Conduct market learning & intelligence to help guide new product creation • Collaborate with Technical Product Writer to create documentation and communication of feature releases.

Apparel Product Developer

2016 – 2018

• Analyze market space to highlight key opportunities for growth • Work with merchandising team to create briefs based off of opportunities of growth • Work directly with marketing team to provide input for key stories along with overall marketing vision • Manage the product development life cycle to effectively deliver quality products at the established retail introduction periods and profit margins • Acts as the knowledge sharing hub and a key individual in product development process • On time delivery of all agreed upon key samples • Achieve a minimum target margin while, at the same time, providing value for the consumer • Operating with a complete understanding of the product development process including design, pre-costing, and Asia development

Footwear Product Developer

2015 – 2016

• Manage half of the Men’s product line, including over 40 different styles sold globally • Cost negotiations and development updates on the ground in China and India • Work with Designers and Merchandisers to find and create areas of opportunity growth • Create, review and edit footwear specifications and out sole blue prints • Make recommendations on material choices and shoe patterns based on production costs • Be the communication liaison between US based design and overseas production • Manage and track internal buy ready processes • Approve all samples and leather swatches • Tracks the project from initial design to final product

Sales Coordinator

2014 – 2015

• Key accounts manager for online based retailers • Act as first line of communication with field sales representatives • Act as first line of communication with retail accounts that do not have an assigned sales representative • Run and analysis daily and weekly sales and inventory reports • Process and track all sample and promotion item requests • Support local and national trade shows

2010 – 2013