jason price

Teacher

2001 – Present

I have been a teacher of many subjects for ancient history to the history of rock n roll. I have done all the duties required and then some. I am fluent in various computer systems fro OS and MS to Google Suites. The job has made me well organized as well as a dynamic speaker, able to handle people without getting emotional, organized large events, et al.

Brand Ambassador

2024 – Present

I'm excited to be back at it again with Nidecker! After being out of the snow industry its great to be back working with a great team of folks that have decided to get the band back together and promote a company and stable of products that I have worked with in one capacity or another since 1997. Our team will be on the slopes all over the midwest, southeast, and east promoting Nidecker.

Owner/ Fabricator

2009 – Present

I have been restorer of vintage motorcycles and building custom motorcycles since 2009. I have build a reputation for building quality cafe racers and bobbers, with recent ventures into adventure bikes. SoHo Speed Shop has also been hosting an event at AMA Vintage Motorcycle Days that normally draws over 1000 people to our campsite. It have become legendary in the vintage motorcycle world.

Shop Manager/ Buyer

2008 – 2019

I was the work shop manager and primary buyer for the shop. I was in charge of all day to day operations for the sales floor and of the service shop. Daily duties included sales of product, fitting of product, training of employees, merchandising, delegation of jobs, organizing repair schedules, inventory control, repairing and tuning of snow sports equipment.

Tech Rep/ Demo Team

1998 – 2019

I worked for several Flow then Nidecker reps over the years running their retailer demos, collecting orders, writing orders, fixing equipment, maintaining demo fleet, driving to and from events, setting up and tearing down booths, attending and working trade shows, entertaining clients at resorts through cooking at parties, DJing, bartending etc...my job was to make the brand look good as well as the reps

Bicycle Mechanic

2008 – 2010

I was lead bicycle mechanic. I worked on, and built many tradtional bikes in a box to complete custom builds.

Work Shop Manager/ Buyer

1996 – 2003

I was the lead mechanic and work shop manager for the bike shop. I was also lead snow tuner as well as kayak fitter, kayak repair, general gear repair from backpacks to camp stoves and everything in between. I was in charge of all ordering of bike related products and attended trade shows to buy product for the follow year.

Masters Education

2000 – 2005

BS: Archaeology/ Cultural Anthropology/ Fine Art

1992 – 1996

BA: Education

1998 – 2001

Overland Expo PNW 2024/ Overland Expo East 2024

I was an instructor at two Overland Expo events this year. I presented overland cooking demos to very large and enthusiastic crowds. I taught 4 classes that spaned the very basics to advanced cooking on the trail

Louisville Vintage Motorworks Podcast

This podcast is an ongoing project and colab with Lunch Money Racing. We host interesting personalities with in the moto world. We have interviewed nationally know builders as well as racing legends.

Trans-Hoosier Overland Route

The Trans-Hoosier Overland Route (THOR) is a 500 mile overlanding route that runs North to South through the state of Indiana. I developed the route stating in 2018 and did the first run in 2019. Since then I have lead many trips on the route using overlanding rigs and adventure bikes. The tours I run have been from solo endeavors to high end glamping.

SoHo Speed Shop/ Lou Vin Moto/AMAVMD Party

This is a party that is a colab between SoHo Speed Shop (of which I own) and Louisville Vintage Motorworks. We host the biggest party of the year for AMA Vintage Motorcycle Days. We have done this since 2010 and it has grown to attract people from around the world. I cook for volunteers at event, DJ the party, set up the 20x30 tent and much much more.