Jason McGuire

Social Media Marketing Manager · Micron Technology

Boise, ID

In My Own Words

Proven creative and digital marketing professional specializing in content marketing, digital marketing, social media marketing, B2B, B2C, and event marketing. Currently, I focus most of my efforts on social media marketing for a larger international distributor in the power sports industry. I love content, I love marketing, and I love working with brands to build their dreams and take their marketing efforts to the next level! Shoot me a message and let's unleash your brand's marketing potential!

Work Experience

Social Media Marketing Manager

Micron Technology

2020 – Present

- Develop a revamped global strategy and execution that aligns with greater global business objectives. - Redesign Instagram presence leading to increased campaign integration, brand awareness, and community engagement. - Work closely with performance marketing and an outside agency to align organic and paid social strategies. - Identify solutions to drive engagement when speaking to two vastly different demographics of customer bases.

Social Media Marketing Manager

Western Power Sports / Fly Racing

2018 – 2020

Responsible for the strategy, execution, and development of the Western Power Sports social media communications and marketing efforts. Also including WPS house brands Fly Racing, HardDrive Highway 21, Shinko Tires USA, Sedona Tires, and GMAX Helmets. - Developed a social marketing plan for multiple house brands in order to increase brand awareness and achieve company marketing objectives. - Increased consumer engagement and customer service across all brand channels in order to build consumer loyalty and drive brand recognition. - Work across multiple departments to foster brand growth, improve industry footprint, and develop brand consistency. - Created a unique voice for each brand and applied that when interacting with our consumers on all digital touchpoints. - Created and executed a full paid social media strategy for each brand. - Developed content calendars for brands to ensure clear communication between marketing and brand departments. - Aided in the creation and deployment of all brand launches. - Worked closely with key stakeholders in the development of overall digital marketing strategy including web, email, SEO, and social. - Created and managed the social media brand influencer program.

Owner

Jason McGuire Creative

2009 – 2020

Our commercial photography solutions were the foundation of Jason McGuire Creative. Since then, we have gone one to expand into many areas of marketing and offer a multitude of content creation and marketing solutions that can be customized for every client. Let's connect and give my team the opportunity to bring your creative and marketing goals to life. After all, this is a journey and we will make the destination together.

Sales and Marketing Advisor

Western Power Sports / Fly Racing

2015 – 2018

- Ability to grow diverse and profitable relationships with dealers and increase company market share by increasing sales more than 100% in less than a year. - Successfully manager over 150 active dealership accounts and aide in company growth through sales and marketing objectives. - Constantly increasing product knowledge in order to be a well rounded rep that can aid dealers by meeting their product needs and offering one-of-a-kind service to increase dealership sales. - Create and help execute dealer marketing plans to move product and drive customer engagement.

Editor/Chief Photographer of PULL Magazine

USA BMX

2013 – 2015

- Oversaw all aspects of monthly production to ensure final product was delivered on deadline. - Collaborated with internal and external teams to create content strategy and grow engagement. - Created the majority of editorial and photographic content for each monthly issue. - Initiated a successful publication revamp to create a modern and appealing product that improved reader engagement. - Co-Managed and aided in all aspects of USA BMX social media production. - Aided external various industry brands in building brand recognition for publication advertising.