Eugene Fierro
Brand Manager / Director of Global Wholesale Operations · Lucky 13 Apparel / Blue Sphere Industries
Long Beach, CA
In My Own Words
* Entrepreneurial senior executive with a unique combination of technical expertise, sales aptitude, managerial experience, business leadership, and operational / production support to lead the implementation and delivery of successful revenue generation. * Experienced professional with proven leadership in managing diverse teams and cross-functional operations and communications. Providing motivation and strategic vision for all levels within an organization * Ability to successfully function in multiple roles with broad range of both analytic and creative skills in marketing, design, lead management, sales, apparel / merchandise buying, and operations. * Technically competent in rapidly changing technologies and business strategies that demand attention to detail and strong, long-term vision. ------------ Specialties: brand management, marketing, operations, buying, design, online media development, press releases, project management, proposal writing, material purchasing, quality control, research, safety, sales, sales training, technical training, television media, trade shows, advertising, recording/broadcasting, budgeting, business development, business plans, content management, client relations, data analysis, inventory management, software - Goldmine, Adobe InDesign, Excel, MS Office, Blue Beam, ACT, Archtics, DMAIC (Sigma Six)
Work Experience
Brand Manager / Director of Global Wholesale Operations
Lucky 13 Apparel / Blue Sphere Industries2016 – Present
· Responsible for ensuring that the company’s product lines resonate with current and potential customers. · Continuously monitored marketing trends and kept a close eye on competitive products in the marketplace. · Regularly meet with customers and senior management, management of a team of junior marketers, in addition to finding new creative revenue streams. · Responsible for developing and executing marketing campaigns · Also in charge of managing and developing P&L and driving market growth · Prepared sales and marketing strategies, focusing on efficiency and cost-effectiveness · Global sales distribution and key account management
Buyer / Director of Global Wholesale Operations
Costume Evolution, Inc. by Clearstone Co., Ltd. JAPAN2011 – 2016
· Established sales revenue of $1.85 million in my first year. Negotiated contracts for sales and material buying as required, enabling effective operations and customer/supplier relations. · Executed the movement of products into the country in accordance with organizational policy, and to comply with relevant laws and process. · Prepared relevant documentation and implemented import strategy for the efficient, cost-effective execution of all import/sales activities. · Audited financial processes, transactions, and operations in accordance with policy and law, and to optimize cost-effectiveness of activities.
Director of Operations and Business Development
Artistic Iron Works LA by SK Welding, Inc2007 – 2009
· Tripled company's client base and streamlined operations increasing profitability, resulting in gross annual revenue of $1.4 million. Developed company into the premier architectural metal design/fabrication service in Southern California. Created and implemented new marketing and sales dynamics, as well as, streamlining production and operational procedures · Design, development, and implementation of new marketing and sales dynamics, as well as, auditing and streamlining of warehouse production and operational procedures resulting in increased revenue generation. · Material purchasing and inventory control. Hiring and training of new sales department staff. · Proficient in use of Goldmine, Adobe InDesign, MS Excel, Microsoft Office software.
Senior Business Development Executive
Major League Soccer - Club Deportivo Chivas USA2005 – 2007
· Constantly exceeded sales quotas by marketing and selling new season tickets, corporate group tickets, corporate sponsorship/advertising packages, theme/industry programs, and community partnerships. Averaged $30,000 in new sales per week. · Served as a key associate that set the all-time standard of corporate sponsorship revenue for the league in both the inaugural season and the following season (2005 and 2006) · Officially recognized and honored with the league-wide, MLS 2006 Most Improved Sales Team Award during the second season of team's existence · Experience in selling and fulfilling corporate sponsorship elements in stadium as well as developing marketing materials, media programming, and website advertising. · Personal sales activities set the all-time standard for corporate sponsorship of an MLS club in the inaugural season. · Proficient in use of Archtics, Goldmine, Adobe
Media Sales Manager
Village Voice Media Holdings2003 – 2005
* Constantly surpassed sales quotas; generating over $18,000.00 in new sales per week.
* Corporate wide recognition and honored as the rookie top revenue producer for the entire media network. Top Place in highest bracket of North American network for locations grossing over $8 million in annual revenue.
* Audited operations to maximize revenue streams for national print and internet media sales, including account management for Village Voice Media in the Greater San Francisco Bay Area.
* Ranked first overall in the company for self-sourced business.
* Awarded promotion to Sales Manager of Vacations/Getaways section of the periodical. Managed and directed sales training of associate sales staff for Vacations/Getaways sections in the network of publications.
* Oversaw national sales planning and presentation of proposals to clients.
* Sold online and print advertising inventory nationally, into eleven major media markets
