Tyson Cabrera

Director of Retail Operations Senior Buyer

2015 – Present

- Los Angeles, CA September 2015 - Present A complete lifestyle collection for urban-dwelling, design-focused, well-travelled men and women. Director of Retail Operations | Senior Buyer ● Developed marketing and brand partnership strategies to support category growth by over 28%. ● Facilitated brand growth of over 115% since starting with organization via the implementation of a streamlined buying program as well as wellresearched retail store placements and wholesale partner programs. ● Oversee development of annual and monthly brand sales plans for the store level. ● Direct markdown and promotional strategies to drive margin. ● Create and maintain master vendor and SKU list including over 5,420 skus. ● Manage overall brand assortment and aesthetic while curating and discovering new products. ● Collaborate with digital teams to ensure proper flow of products to website creating a more streamlined e-purchasing experience thereby increasing web sales YOY by 55%. ● Ensure timely completion of regular and accurate paper work, including daily store reports, safety reports, time keeping, weekly deposits, etc. ● Analyze current results and forecast future results in leased stores to determine the propriety of renewing leases when they expire. Responsible for negotiations of new lease at 16 Crosby street. ● Oversee the implementation and development of the POP-Up program, AETHERoutpost, collaborating cross-functionally to launch this successful concept designed to expand AETHER's footprint with a lightweight and easily packable mobile store front. Program has increased sales by 59% since launching. ● Manage operational effectiveness according to goals, budget, and plans. Hold weekly manager meetings in coordination with the Production Manager. ● Provide insight into ways to improve business processes, identify opportunities for streamlining operations and reducing costs. Flag inventory opportunities. ● Assist with multiple marketing and outreach events including: The AETHERstream at Hotel Ketchum, AETHERmoto LA and SF Rides, AETHER Rally in Pioneertown, and The Gardner Library Bridge Housing Facility. ● Maintain and manage all HR policies and procedures.

Area Manager North America Buyer

2013 – 2015

- New York, NY May 2013 - September 2015 A Swedish outdoor heritage brand established in 1960, focused on producing the most sustainable, ethical and durable outdoor gear on the planet. Area Manager | North America Buyer ● Increased same store sales over 2015 by 48.3% resulting in a 34.8% increase over budget numbers. ● Managing swaps, RTV's, and PO's for all North America partners. ● Monitor and track on KPI's, sales metrics, inventory, and market trends. ● Responsible for the year-round operation of the three stores in the New York city area.rd ● Acted as the North America 3party buyer for 18 stores. ● Managed the Fjällräven Showroom, inventory, shipping/receiving, store layout and merchandising. Provide routine forecasts of prospective dealers and orders throughout the year. ● Distribute, setup and update POP materials as needed to new and existing dealers. ● Identify and establish relationships with new wholesale partners, negotiating favorable terms and conditions. ● Hired, developed and supervised a staff of 29 employees. ● Supervised and coached store employees to provide a world-class guest experience. ● Promoted the Fjällräven brand through Social media advertising.

General Manager Assistant Buyer

2007 – 2013

Vail, CO April 2007 - May 2013 Owned and Operated by Vail Resorts and Specialty Sports Venture, LLC - Leading retail and rental company specializing in outdoor industry sales. General Manager | Assistant Buyer ● Responsible for the training and deploying a new $3.2 million dollar point of sale to twenty-four locations. ● Successfully interviewed, hired and placed over 19 employees a year in to both exempt and non-exempt roles. ● Consulted regularly with store buyers regarding store inventory in all departments and writing orders. ● Entering, updating, managing, tracking, organizing purchase orders to ensure timely delivery. ● Exceeded daily and quarterly sales goals by over 30% via instituting advanced staff training programs and utilizing innovative merchandising techniques. ● Maintained detailed and accurate employee files - including ensuring all files were up to both state and federal codes and regulations.

General Manager

2004 – 2007

Vail, CO October 2004 - April 2007 Owned and Operated by Vail Resorts and Specialty Sports Venture, LLC - Leading retail and rental company specializing in outdoor industry sales. General Manager ● Responsible for new store set-up and grand opening of a 1,700 sq. ft. store. ● Recruited, trainer and maintained a quality core staff of 6 employees in three departments: Demos, Softgoods, Hardgoods. ● Managed operational budget of approximately $1.2 million, including payroll, sales targets, margins and all capital expenditures. ● Conducted performance appraisals for, and coached development of, management and employees on a regular basis. ● Maintained all company paperwork according to policies and standers, including human resources, sales audits, and payroll.

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2005