Eric Allen

• Planned, executed and reported on several digital marketing channels (email, paid social, Nike app) across 40+ countries globally with measurable increased revenue being the main goal. • Worked cross-functionally with product design, creative, brand communication, and merchandising teams to deliver brand/commerce content through the most efficient digital marketing channels. • Implemented multiple work-flow programs to increase efficiency in content creation. • Developed an omni-channel marketing strategy to increase customer acquisition and drive traffic to both e-commerce and in-line brick and mortar stores.

• Provided a premium consumer service experience. • Monitored and responded to inbound Hurley service related messages via social media, email, phone and live chat. • Researched, tested, and analyzed Hurley products for personalized customer recommendations. • Supported Digital Merchandise/Buying team with seasonal product planning and activation.

• Assisted in buying and organizing pre-bookings for multiple brands within the store. • Forecast and managed inventory for the clothing brand and handled all online sales. • Orchestrated numerous grassroots events and activities for the local community and brand followers. • Grew social media following for Republik of Kalifornia the clothing brand, as well as the store front location.

• Facilitated sales team with acquiring new accounts while managing established accounts. • Represented and promoted all company brands at various types of grass-root events. • Planned and organized major marketing events throughout all of Orange County, CA.