Tim Incoll
Head of Technology | eCommerce Strategist
Encinitas | United States
Skills
No information
Interests
Yoga
Surfing
Crossfit
Health & lifestyle
Summary
Activity
Work experience
Vuori Clothing
Head of Technology | eCommerce Strategist | 02/2016 - Current
Strategic lead on initiatives pertaining to eCommerce & Marketing Technology.
CDP / DMP / BI & governance oversight.
Full-stack development, program management & strategic direction; code base, automation & business processes.
GTM, Google Analytics, Facebook & respective Ad Partner pixel implementations.
CRO, UX/UI & A/B testing.
Business intelligence via DOMO implementation - ETL, Database creation & connection, SQL queries, API connectors & dashboard build-out.analytics reporting, SEM/SEO, and all associated integrations with business SAAS needs.
CDP / DMP / Cloud DB & respective data governance.
Predictive model exploration in R using regression, boosting, random forests, etc.
Freelance Digital Strategist based in San Diego, CA
Digital Strategy Consultant | 02/2011 - 02/2016
- Development of marketing plan, website improvement strategies, SEO/SEM development strategies
- Brand development, campaign development & required digital media alignments.
- Liaison & overseeing of creative professionals: strategists, designers, developers.
- Design, coding and branding of websites.
- 3rd party interaction & correspondence on behalf of client.
Education history
University of New South Wales
Bachelor of Electrical Engineering | 2003 - 2007
