Eric Allen
Eric Allen
Global Digital Performance Marketing Specialist
San Clemente | United States
Skills
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Interests
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Work experience
HURLEY INT
Global Digital Performance Marketing Specialist | 05/2016 - Current
• Planned, executed and reported on several digital marketing channels
(email, paid social, Nike app) across 40+ countries globally with measurable increased revenue being the main goal.
• Worked cross-functionally with product design, creative, brand
communication, and merchandising teams to deliver brand/commerce
content through the most efficient digital marketing channels.
• Implemented multiple work-flow programs to increase efficiency in content creation.
• Developed an omni-channel marketing strategy to increase customer
acquisition and drive traffic to both e-commerce and in-line brick and mortar stores.
HURLEY INT
Social Media Specialist (Digital Services) | 06/2015 - 05/2016
• Provided a premium consumer service experience.
• Monitored and responded to inbound Hurley service related messages
via social media, email, phone and live chat.
• Researched, tested, and analyzed Hurley products for personalized
customer recommendations.
• Supported Digital Merchandise/Buying team with seasonal product
planning and activation.
REPUBLIK OF KALIFORNIA
Sales/Operations Manager | 01/2013 - 06/2015
• Assisted in buying and organizing pre-bookings for multiple brands
within the store.
• Forecast and managed inventory for the clothing brand and handled
all online sales.
• Orchestrated numerous grassroots events and activities for the local
community and brand followers.
• Grew social media following for Republik of Kalifornia the clothing
brand, as well as the store front location.
CRAFT BREW ALLIANCE
Field Marketing Representative | 03/2012 - 10/2012
• Facilitated sales team with acquiring new accounts while managing
established accounts.
• Represented and promoted all company brands at various types of grass-root events.
• Planned and organized major marketing events throughout all of Orange County, CA.