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Global Digital Performance Marketing Specialist

Specialist & Consultant

Seeking to further my career in digital marketing and strategic
planning. I am always optimizing and pushing for perfection while
pursuing an active lifestyle along the way.

• Planned, executed and reported on several digital marketing channels
(email, paid social, Nike app) across 40+ countries globally with measurable increased revenue being the main goal.

• Worked cross-functionally with product design, creative, brand
communication, and merchandising teams to deliver brand/commerce
content through the most efficient digital marketing channels.

• Implemented multiple work-flow programs to increase efficiency in content creation.

• Developed an omni-channel marketing strategy to increase customer
acquisition and drive traffic to both e-commerce and in-line brick and mortar stores.

• Provided a premium consumer service experience.

• Monitored and responded to inbound Hurley service related messages
via social media, email, phone and live chat.

• Researched, tested, and analyzed Hurley products for personalized
customer recommendations.

• Supported Digital Merchandise/Buying team with seasonal product
planning and activation.

Social Media Specialist (Digital Services)

• Assisted in buying and organizing pre-bookings for multiple brands
within the store.

• Forecast and managed inventory for the clothing brand and handled
all online sales.

• Orchestrated numerous grassroots events and activities for the local
community and brand followers.

• Grew social media following for Republik of Kalifornia the clothing
brand, as well as the store front location.

Sales/Operations Manager

• Facilitated sales team with acquiring new accounts while managing
established accounts.

• Represented and promoted all company brands at various types of grass-root events.

• Planned and organized major marketing events throughout all of Orange County, CA.

Field Marketing Representative

Eric Allen is a Global Digital Performance Marketing Specialist at HURLEY INT in San Clemente, CA.

Eric Allen

Eric Allen

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