Dustin Cook

• Founding member of the fund, successfully raising $18K to date through e-commerce and private donations for the continued viability of the fund • Developed and managed the athlete’s application process and responsible for distributing bursaries to ~20 qualified local high-performance athletes

• Facilitate ongoing fundraising efforts of >$500K to establish and maintain a world-class alpine ski racing training facility through charity events, e-commerce, government grants, and private donations • Athletic advisor to the Training Center, establishing best practices, safety procedures, sport specific amenities, and future facility plans • Re-establish the Mont Ste Marie ski resort as a world class training destination driving training opportunities for athletes while simultaneously promoting tourism travel from across Canada

Highlighted Accomplishments: • 1st Place, Super G, 2015 Audi Fis Ski Worldcup, Meribel, France • 2nd Place, Super G, 2015 Audi Fis Ski World Championships, Vail/ Beaver Creek, Colorado • 3rd Place, Super G, 2015 Audi Fis Ski Worldcup, Kvitfjell, Norway • 9th Place, Super G, 2018 Winter Olympic Games, Pyeongchang, South Korea Responsibilities: • Leveraged relationships with global organizations/ brands into strategic partnerships, securing ~$600K in endorsements and personal sponsorships; coordinated all business development initiatives and contract negotiation • Provided ongoing consulting, product development, and testing with global outdoor brands including Oakley, Helly Hansen, Stoeckli Skis, HEAD skis, Auclair Gloves, and Dainese • Developed and maintained relationships with team sponsors, donors, and global equipment providers, managing ~$60K in endorsement contracts annually • Collaborated with key stakeholders including coaches, teammates, and staff to drive team performance, resulting in three world championship medals and placement in 2018 PyeongChang Winter Games • Vast experience public speaking and presenting to organizations and groups of <500 people • Planned, hosted, and/or contributed to ~40 successful fundraising events attended by 50-200 people, both online and in person, resulting in revenue generation of >$150K • Athlete representative for Alpine Canada, CAN Fund, and Athletes CAN; facilitated communication between organization and athletes, managed disputes, and advised athletes on sport, business, and fundraising E-Commerce • Designed and developed a personal line of merchandise with Helly Hansen securing >$50K in revenue • Managed all associated logistics including e-commerce advertising, tracking purchase orders, and inventory management • Drove customer retention and satisfaction by providing exceptional customer service, resulting in both increased fan engagement and revenue generation Social Media Strategist • Built and maintained social media platform (Instagram, Facebook, Twitter) to a peak of <30K followers • Leveraged social media strategies including content creation, collaborating with other influencers, video editing and development, analyzing insights including interactions to drive engagement and increase following • Leveraged social media to drive revenue generation through endorsement and product agreements • Designed, built, and maintained my personal website and blog for 15+ years