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Accomplished and resourceful professional with proven track record of achievement in fostering strong strategic partnerships through business development, implementing effective negotiation strategies, and executing results- driven marketing and e-commerce initiatives. A world-class professional athlete who balances sound business acumen with advanced ability to leverage technology to identify new opportunities and support organizational initiatives. Strengths in communication, engagement, and leadership ensure organizational and operational alignment and support my success in establishing long-term, integrity-based relationships that reap powerful results.

• Founding member of the fund, successfully raising $18K to date through e-commerce and private donations for the continued viability of the fund
• Developed and managed the athlete’s application process and responsible for distributing bursaries to ~20 qualified local high-performance athletes


• Facilitate ongoing fundraising efforts of >$500K to establish and maintain a world-class alpine ski racing training facility through charity events, e-commerce, government grants, and private donations
• Athletic advisor to the Training Center, establishing best practices, safety procedures, sport specific amenities, and future facility plans
• Re-establish the Mont Ste Marie ski resort as a world class training destination driving training opportunities for athletes while simultaneously promoting tourism travel from across Canada

Highlighted Accomplishments:
• 1st Place, Super G, 2015 Audi Fis Ski Worldcup, Meribel, France
• 2nd Place, Super G, 2015 Audi Fis Ski World Championships, Vail/
Beaver Creek, Colorado
• 3rd Place, Super G, 2015 Audi Fis Ski Worldcup, Kvitfjell, Norway
• 9th Place, Super G, 2018 Winter Olympic Games, Pyeongchang, South
Korea

Responsibilities:
• Leveraged relationships with global organizations/ brands into strategic partnerships, securing ~$600K in endorsements and personal sponsorships; coordinated all business development initiatives and contract negotiation
• Provided ongoing consulting, product development, and testing with global outdoor brands including Oakley, Helly Hansen, Stoeckli Skis, HEAD skis, Auclair Gloves, and Dainese
• Developed and maintained relationships with team sponsors, donors, and global equipment providers, managing ~$60K in endorsement contracts annually
• Collaborated with key stakeholders including coaches, teammates, and staff to drive team performance, resulting in three world championship medals and placement in 2018 PyeongChang Winter Games
• Vast experience public speaking and presenting to organizations and groups of <500 people
• Planned, hosted, and/or contributed to ~40 successful fundraising events attended by 50-200 people, both online and in person, resulting in revenue generation of >$150K
• Athlete representative for Alpine Canada, CAN Fund, and Athletes CAN; facilitated communication between organization and athletes, managed disputes, and advised athletes on sport, business, and fundraising

E-Commerce
• Designed and developed a personal line of merchandise with Helly Hansen securing >$50K in revenue • Managed all associated logistics including e-commerce advertising, tracking purchase orders, and inventory management
• Drove customer retention and satisfaction by providing exceptional customer service, resulting in both increased fan engagement and revenue generation

Social Media Strategist
• Built and maintained social media platform (Instagram, Facebook, Twitter) to a peak of <30K followers
• Leveraged social media strategies including content creation, collaborating with other influencers, video editing and development, analyzing insights including interactions to drive engagement and increase following
• Leveraged social media to drive revenue generation through endorsement and product agreements • Designed, built, and maintained my personal website and blog for 15+ years

PROFESSIONAL ATHLETE, OLYMPIAN

Dustin Cook is a Board Member at MSM World Cup Fund in BC. View their experience, skills and work history on Malakye — the professional network for creative,…

Dustin Cook — Board Member at MSM World Cup Fund — BC

Dustin Cook

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