DRU SMITH

Creative Director / Concept Developer / Designer

2023 – Present

Creative Director

2022 – 2023

Global Concept Strategy Designer

2021 – 2022

Innovation Concept Creator

2020 – 2021

Successfully designed and executed 4 seasonal creative directions in partnership with Global creative directors of Footwear, CGM & Apparel. - Lead all Design, execution & copy direction for Converse's Design Ethos - Designing Converse's first ever, Archive Museum located in Boston - Launched an Internal Design Communication Platform - Directed and edited multiple seasonal creative direction videos - Consult with Brand Design on Design Strategy for future seasonal - Implemented educational sessions to help employees create more impactful and better communicated presentations - Lead design and execution of a new comfort ecosystem branding for all converse product slotted for FA21 and beyond. - Work to concept and design branding for future concepts in sustainability, comfort, etc.

Global Communications Designer

2018 – 2020

Accomplishments - Lead all design, direction and execution of all Global internal moments, from events, installations, daily communications, environmental design, and large scale moments - Concepted, designed and executed multiple new platform and education summits to help create more opportunity for employees in partnership with HR - Lead all concept, design and execution for Converse Awards while managing budgets, talent and catering. - Support all Global Converse Networks with all events, branding and storytelling - Supported all Executive Suite in bringing their information to life in impactful ways through presentations, events and installations - Lead design and concept of Converse's First ever Employee 3v3 Basketball Tournament - Consulted and Concepted with Marketing around the Converse All Star Program (Converse's Most successful consumer facing marketing campaign and strategy) - Support CMO of Converse in launching the new MVP of Converse - Took on multiple responsibilities previously owned by agencies saving the communications team and Converse close to 300k in about 2 years.

Brand Designer

2017 – 2018

Performance Marketing design to drive sales to multiple platforms and across social media

Focus on creating seasonal product stories to drive sales through email design and online promotions Designed website landing pages, interactive homepage modules, and cross functional promotion creative

Worked with Retail Design Team and Factory Store team to provide in-store signage creative

Worked and developed installations with Retail Design Team

Art Director

2017 – 2018

-Oversee all production of the magazine -Set the visual identity for each issue -Drive consistent design trends across issues to create a cohesive publication -Recruit and lead a team of designers and photographers -Work directly with Editor and Chief to set the story list and plan of action across 4 month time frames

Photographer

2015 – 2017

- Photo-journalistic photography for the college lifestyle and cultural magazine of Coastal Carolina University. - Responsibilities include brainstorming, organizing, and executing various photoshoots that correspond with the writing pieces for each bi-annual issue.

Assistant Curator

2016 – 2017

- Specialized installations - Artist relations - Advanced display fabrication - Public relations - Social media management - Knowledge of various printing methods - Multimedia design - Photography - CMS proficiency - SEO

Project Creative Director

2016 – 2016

- Book Design - Interactive Public Installations - Static Storyboarding - Dynamic Storyboarding - Documentary Filming - Documentary Editing - Creative Direction implementation - Team management - Conduct and document interviews - Assign supporting roles for creative objectives

Bachelor of Arts

2013 – 2018

Bachelor of Arts

High School Diploma

2009 – 2013

High School Diploma