Douglas Weissman
Lead Travel Writer / Content Marketer · Zicasso
Burbank, CAWork Experience
Lead Travel Writer / Content Marketer
Zicasso2013 – Present
-Increased Zicasso’s speed and quality of content production by up to 50% within 1 year -Establish articles, sample travel itineraries, bulletins, emails, blogs, editorial calendar, and social media presence -Create advertising themes, methods, and SEO strategies using metrics like Google Analytics and best practices across platforms. -Research and interview travel partners to determine which cities, countries, and events to feature. -Optimize social media accounts to ensure brand messaging, engagement, and an information-focused approach. -Build relationships with partners and in-house departments for better marketing channels and optimized initiatives. -Assist Marketing Manager in managing public relations partners to assist with growth. -Showcase sustainable travel initiatives, programs, and partners.
Content Creator
Reville Productions2016 – Present
-Craft original scripts in collaboration with the producers. -Coordinate stories for videos and facilitate discussions-based ideas. -Research topics in narratives for comparison using the internet, video archives, and other information resources. -Conduct interviews with clients to shape storytelling objectives and obtain pertinent information meant for production concepts
Author
Scobre Publishing2014 – 2017
-Produce 7 novels appropriate for diverse range of Young Adult and New Adult audiences. -Outline 7 projects and organize appropriate material to format for publication within 12 month period. -Develop themes, plots, characterizations, psychological analyses, historical environments, etc. to create relatable, gripping events. -Collaborate with editors and publishers to discuss changes or revisions to written material. -Research factual information for authentic detail, using verifiable sources for life-like events and captivating detail. -Design appropriate layout and formats for digital content.
Education
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