Kayla Hartman
Creative Brand Manager · Direct Travel
San Diego, CA
In My Own Words
Work Experience
Creative Brand Manager
Direct Travel2016 – Present
• Head of the creative department, overseeing the design of all sales and marketing materials globally and ensuring our brand style remains consistent and modern • Developed the brand style and continuously implement it across all areas of the company including the website, campaigns, events, social media and more • Supervise a variety of external agencies such as web development, search engine optimization (SEO), video, promotional products, tradeshow and event
Art Director
Honeywell2012 – 2016
• Supervised several design teams and external vendors to produce a variety of global materials and evolved the brand while always maintaining consistency • Led the company-wide tradeshow and conference rebrand, and oversaw the production of all major events internationally
Graphic Designer
BOLTGroup Agency2012 – 2012
• Worked alongside a talented staff to produce graphic and web designs such as digital campaigns, ABM sales kits, packaging, branding and e-commerce • Evaluated individual project needs by consulting with the client liaison, designed multiple projects at once and ensured efficient production speed
Art Director
Tempo Magazine2011 – 2012
• Recruited and directed a staff of designers, photographers and editors to collaborate together in producing Coastal Carolina's Tempo Magazine • Established a theme, layout and schedule to commence an organized and direct workflow while adhering to a strict time frame and limited budget
Marketing Specialist
Daimler2011 – 2011
• Managed the production of landing pages, videos, interactive touch screens, online games, press kits and many other marketing materials • Launched multiple events, including the ATP 250 NASCAR Race, that involved a systemized financial plan, sponsorship packages and a tight deadline
Graphic Designer
Coastal Carolina University2008 – 2011
• Primary graphic designer for all university communications such as fundraising materials, direct mail, event invitations, online advertising and newsletters
Graphic Designer
Results Unlimited2010 – 2010
• Collaborated with a highly decorated, Emmy Award winning creative team to produce design work such as ads, billboards, websites, videos and campaigns
