Sam Nelson

Create content and marketing campaigns to drive each brands awareness and voice.

Day-to-day management of Instagram, Facebook, Twitter, Pinterest, and YouTube Communicate with followers, respond to queries within 24 hours, and monitor customer reviews Develop and maintain relationships with extensive influencer list Planning and scheduling content Executing influencer seeding campaigns Writing captions in brand tone Writing blog posts Generate, edit, publish and share engaging content daily Content curation and UGC selection Community development In-depth reporting Develop partnerships with like-minded brands Analyze trends and data to constantly refine strategies Perform research on current benchmark trends and audience preferences Design and implement social media strategy to align with business goals Set specific objectives and report on ROI Collaborate with marketing, sales and customer service to ensure brand consistency Oversee social media accounts’ design Suggest and implement new features to develop brand awareness, like promotions and competitions Stay up-to-date with current technologies and trends in social media, design tools and applications

Campaign Management Develop and manage paid social ad campaigns. Analyze historical data to improve ad performance and ROI Create and manage behavior-triggered email flows, run A/B and multivariant tests to optimize open, click-thru, and conversion rates Set up and manage onsite campaigns. Run A/B and multivariant tests and utilize Google Analytics to drive conversions and improve the online user experience Utilize historical data and ongoing testing to improve the level of personalization and behavior-based messaging across all channels Come up with creative and on-brand strategies and campaigns to drive new customer acquisition, strengthen customer retention, and ultimately boost revenue Digital Marketing Develop and maintain web content, including product pages and campaign-specific landing pages Create and manage website meta-data and product descriptions for Google optimization Maintain e-commerce website and continuous changes, updates, and shipping methods and shipping prices Maintain miscellaneous website and product updates and changes with Customer Service department Analyze web traffic and utilize research tools to improve Watermen’s content marketing strategy Curate and publish user-generated content utilizing 3rd party applications Create, optimize, and maintain product pages, and ensure all pages are search optimized. Work with the warehouse team to adjust inventory levels accordingly. Test, troubleshoot, and provide feedback on new features and implementations across all web properties Stay up to date on new trends, customer acquisition strategies, and emerging digital channels, and provide suggestions for new initiatives and revenue drivers

Run all social media platforms for both brands i.e. Instagram, Facebook, Pinterest, Snapchat, Twitter Coordinate, build and deliver eCommerce email blasts Run online websites including merchandising products, keep web banners and media up to date with latest sales plan, track sales and traffic (non- coding) Staff photographer for both product and styled shoots for quarterly sales plan Tech designer for packaging and product red lines