Devin Keefe
Account Coordinator · SmartEtailing
Denver, CO
Work Experience
Account Coordinator
SmartEtailing2021 – Present
• Responsible for creating and maintaining a digital marketing plan including website design, layout, content, and online catalog for over 75 independent bicycle shops • Enhanced client website performance through marketing consultation, copywriting, and graphic selection. • Resolved client inquiries via email, phone, and Google meet • Managed project timelines of accounts on a recurring monthly basis • Strengthened web performance reporting for retailers by assisting with Google Ads and Analytics projects
Sales Associate/Mechanic
Guthrie Bicycle2018 – Present
• Utilized Ascend customer relations software to perform sales, track inventory, and facilitate work orders • Achieved over $380,000 in individual sales for the company since starting, contributing to record sales years in 2019 and 2020 • Addressed needs and abilities in cycling for 20-30 customers a day while maintaining a 92% net promoter score on consumer engagement metrics
Marketing Strategist
Guthrie Bicycle2020 – 2021
• Managed social media accounts for two stores; followers on Instagram have doubled in 2020 • Redesigned various aspects of the company website and published several blog posts • Administered various mountain bike demos and promotional events • Monitored website traffic and generated reports to augment managerial decision making • Operated several email marketing campaigns on Mailchimp • Responsible for promoting a 2020 spring sale that generated over $90,000 in sales on a single day
Customer Service Manager
The Sport Loft2019 – 2020
• Integral to maintaining a highly customer-oriented atmosphere by catering to various needs and ability levels • Frequently interacted with 20-30 customers per day contributing to an average rating of 4.8 stars on Google
