Derek Rocco
Senior Marketing Associate · Athena SWC
Buffalo, NY
In My Own Words
**Looking to relocate to the West Coast** A highly energetic person who thrives off of creative freedom and collaboration. I have an innate ability to connect and communicate with people from all walks of life, whether it be a person off of the street or the CEO of a multi-million dollar firm. I am constantly hungry for knowledge and never stop exploring new ways to stretch my mental and physical worlds.
Work Experience
Senior Marketing Associate
Athena SWC2014 – Present
-Manage business to business RAMP (Relationship Acquisition Management Program) marketing campaigns for several different clients in multiple industries and target markets.
-Manage and delegate tasks to a team of Marketing Associates and Marketing Interns dedicated to my accounts.
-Manage new business development initiatives, sales pipelines and sales forecasting for various clients.
-Give direction and feedback to Marketing Content Consultant to develop marketing content specific to industry and target markets.
-report directly to CEO's and VP of sales for all of my clients and hold monthly and quarterly meetings with all of the sales personnel.
-Manage the front end sales for Athena's new business development. Work hand in hand with/report directly to Athena's CEO.
-Worked on revamping the current proprietary CRM and gave insight and direction on updates for increased functionality.
Snowboard Instructor
Holiday Valley Resort2014 – Present
-Teach group and private lessons to beginners, intermediate and advanced/park riders.
Home Owners Sales Associate
Geico Insurance2012 – 2013
-Effectively sold/brokered homeowner’s and renter’s policies through five companies in 44 states
-Ran multiple applications at a time while maintaining smooth phone conversation and skilled customer service
-Managed emails, incoming and outgoing phone calls to follow through with various customer requests to make sales
Drum Instructor/Manager
Extreme Drum and Guitar School2009 – 2012
-Built and maintained over 50% of the school’s client base through effective sales, marketing, and instruction
-Managed daily operations, billing and scheduling functions
-Planned and coordinated the annual recital
-Managed school’s social media sites such as Facebook, Twitter, and YouTube
Sales Rep/Tune Technician/Team Rider
Snowflake Ski Shop & 245 Snowboards2009 – 2011
-Sold high-end snowboards and snowboard accessories through the use of extensive product knowledge and strong customer service
-Worked with vendors on warranty and special order items to resolve customer issues effectively and promptly
-Designed sales promotions in order to effectively build product awareness
-Made repairs on snowboards and skis as well as tuned.
-Rode for the 245 snow team in local competitions to increase brand/shop awareness.
