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Derek Rocco

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Senior Marketing Associate
Buffalo | United States

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Summary

Activity

Work experience

Athena SWC logo

Athena SWC

Senior Marketing Associate | 09/2014 - Current

-Manage business to business RAMP (Relationship Acquisition Management Program) marketing campaigns for several different clients in multiple industries and target markets. -Manage and delegate tasks to a team of Marketing Associates and Marketing Interns dedicated to my accounts. -Manage new business development initiatives, sales pipelines and sales forecasting for various clients. -Give direction and feedback to Marketing Content Consultant to develop marketing content specific to industry and target markets. -report directly to CEO's and VP of sales for all of my clients and hold monthly and quarterly meetings with all of the sales personnel. -Manage the front end sales for Athena's new business development. Work hand in hand with/report directly to Athena's CEO. -Worked on revamping the current proprietary CRM and gave insight and direction on updates for increased functionality.
Holiday Valley Resort logo

Holiday Valley Resort

Snowboard Instructor | 11/2014 - Current

-Teach group and private lessons to beginners, intermediate and advanced/park riders.
Geico Insurance logo

Geico Insurance

Home Owners Sales Associate | 10/2012 - 05/2013

-Effectively sold/brokered homeowner’s and renter’s policies through five companies in 44 states -Ran multiple applications at a time while maintaining smooth phone conversation and skilled customer service -Managed emails, incoming and outgoing phone calls to follow through with various customer requests to make sales
Extreme Drum and Guitar School logo

Extreme Drum and Guitar School

Drum Instructor/Manager | 01/2009 - 08/2012

-Built and maintained over 50% of the school’s client base through effective sales, marketing, and instruction -Managed daily operations, billing and scheduling functions -Planned and coordinated the annual recital -Managed school’s social media sites such as Facebook, Twitter, and YouTube
Snowflake Ski Shop & 245 Snowboards logo

Snowflake Ski Shop & 245 Snowboards

Sales Rep/Tune Technician/Team Rider | 11/2009 - 04/2011

-Sold high-end snowboards and snowboard accessories through the use of extensive product knowledge and strong customer service -Worked with vendors on warranty and special order items to resolve customer issues effectively and promptly -Designed sales promotions in order to effectively build product awareness -Made repairs on snowboards and skis as well as tuned. -Rode for the 245 snow team in local competitions to increase brand/shop awareness.

Education history

Erie Community College logo

Erie Community College

Associate of Science (A.S.) | 2010 - 2012

Connections

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Charles Barette

Snowboard/Ski Instructor (Rental)
Spirit Mountain Resort

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