David Lever, MAS

Manager - Global Strategic Accounts for Point of Sale (POS) data reporting. Management of assigned Global Strategic Account relationships “Nike, Converse and Hurley” throughout North America, EMEA, APAC, Central and South America for Point of Sale (POS) reporting. ? Responsible for strengthening the relationship between accounts and internal teams including but not limited to IT, operations and marketing to ensure account needs are being met. Responsible for maintaining account satisfaction and revenue growth targets in addition to retailer on boarding’s for additional POS reporting to assigned accounts.

Directed the Sales & Marketing strategies for North American Premium Ski, Specialty, Outdoor, Golf and Fashion wholesale business. Managed the marketing of the US division through events, print, PR agency and all marketing budgets. Managed the international sales organization with reps and agency; directly involved in hiring, training and guiding the organization. Directly handled all key domestic accounts and international partners in Canada - Member of the Board of Management KJUS USA - FW/12 sales increase 1% - FW/11 sales increase 19%

Directed the Sales & Merchandising strategies for North American Premium Ski, Specialty, Outdoor and Fashion wholesale business. Managed the marketing of the US division through events, print and PR agency. Managed a national sales organization with reps and agency; directly involved in hiring, training and guiding the organization. Directly handled all key domestic accounts and international partners in Canada. •Consistently exceeded annual sales objectives. Growth included FW 08 + 10%, SS09 + 57% and FW09 + 18% •Merchandized the US collection from PLM to market, including apparel, accessories and bags. By working with the Italian design team •Directed and executed the opening operations calendar for US retail locations and accountable for Project Budget, WEA, infrastructure, IT/systems, Manager and Staff training •Directed VF Outdoor Operations' six business partners assigned to the Napapijri business, including; planning/forecasting, supply chain, logistics and customer service teams •Implemented trade show strategies including presentation and marketing campaigns

Directed sales & marketing, importing & exporting, budgets & forecasting, distribution center & inventory control, accounting, trade shows and client relationship of Napapijri USA, Premium Ski, Specialty Outdoor and fashion business. Worked closely with the Italian design team on the merchandising of the US collection from PLM concept to market. Managed sales representatives in North America, as well as an independent NYC Agency focusing on fashion and majors. Supervised Distribution Center Manager and staff of two •Increased sales in excess of 30% annually through opening 75 new accounts and organic growth •Worked with the Italian design team to address US Customer concerns •Restructured US division which lead to a significantly reduced in expenses of 25% by managing T & E and downsizing team where applicable

Responsible for sales & marketing, importing & exporting, budgets & forecasting, distribution center & inventory control, accounting, trade shows and client relations. Supervised Distribution Center manager and staff of two •Increased sales in excess of 20% per year through opening two major accounts, 35 new accounts and organic growth •Implemented business model for US division