Daniela Mayorga

• Increased market reach by 53% in first year. • Managed 200+ campaigns including Red Bull Paper Wings and Red Bull Flugtag. • Led a collegiate marketing team, boosting brand affinity by 65%. • Developed Back to College strategy, increasing consumption by 29% • Achieved 1.4M regional sales in 2023 through strategic trial driving marketing plans

• Developed monthly marketing plans and coordinated e-marketing campaigns. • Enhanced product listings across multiple platforms including Amazon and Google. • Managed social media accounts, increasing engagement and followers by 122%

• Managed 200+ retail accounts, expanding brand space and loyalty. • Trained retail teams, driving sales and feedback for market needs. Trade show collaboration with partners and vendors resulting in an increase in sales (iCast, Blue Wild Expo, Surf Expo). • Built and supported campaigns to bring YETI brand to life: REI Events, Local Community Events, and Whole Foods NYC pop up. Gained distribution all 400+ Whole Foods stores.

+Learning & Development Leadership (sales, operations, marketing, and customer service) +Cross Marketing Partnerships with local businesses to build branding and reach +Improved overall sales performance and customer satisfaction of studio in 90 days.

+ Communicate brand through personal interactions and large crown sampling ?(Sampling from local offices to taking over Wake Open in Tampa or Miami Music + Week in the South Florida region) + Provide feedback and sampling reports to Field Marketing Specialist Train new hires to represent Red Bull and execute successful missions