Daniela Mayorga

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Daniela Mayorga

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Brand Marketing Specialist
Boynton Beach | United States

Skills

  • PEOPLE MANAGEMENT
  • PROJECT MANAGEMENT
  • CAMPAIGN MANAGEMENT
  • BILINGUAL
  • FLEET MANAGEMENT
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Interests

Fashion
Skateboarding
Surfing
Music
Photography
Pilates
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Industries

No information

Work experience

Red Bull North America logo

Red Bull North America

Brand Marketing Specialist | 10/2021 - Current

• Increased market reach by 53% in first year. • Managed 200+ campaigns including Red Bull Paper Wings and Red Bull Flugtag. • Led a collegiate marketing team, boosting brand affinity by 65%. • Developed Back to College strategy, increasing consumption by 29% • Achieved 1.4M regional sales in 2023 through strategic trial driving marketing plans
Island Water Sports logo

Island Water Sports

Marketing Specialist / e-Commerce Specialist | 10/2015 - 10/2021

• Developed monthly marketing plans and coordinated e-marketing campaigns. • Enhanced product listings across multiple platforms including Amazon and Google. • Managed social media accounts, increasing engagement and followers by 122%
Archrival Agents logo

Archrival Agents

YETI Field Service Rep | 02/2017 - 12/2017

• Managed 200+ retail accounts, expanding brand space and loyalty. • Trained retail teams, driving sales and feedback for market needs. Trade show collaboration with partners and vendors resulting in an increase in sales (iCast, Blue Wild Expo, Surf Expo). • Built and supported campaigns to bring YETI brand to life: REI Events, Local Community Events, and Whole Foods NYC pop up. Gained distribution all 400+ Whole Foods stores.
Orange Theory Fitness logo

Orange Theory Fitness

Assistant Manager | 08/2016 - 12/2016

+Learning & Development Leadership (sales, operations, marketing, and customer service) +Cross Marketing Partnerships with local businesses to build branding and reach +Improved overall sales performance and customer satisfaction of studio in 90 days.
Red Bull logo

Red Bull

Wings Team Member | 04/2013 - 12/2014

+ Communicate brand through personal interactions and large crown sampling ?(Sampling from local offices to taking over Wake Open in Tampa or Miami Music + Week in the South Florida region) + Provide feedback and sampling reports to Field Marketing Specialist Train new hires to represent Red Bull and execute successful missions
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