Fashion

Skateboarding

Surfing

Music

Photography

Pilates

Videography

Marketing

Brand Marketing Specialist

Specialist & Consultant

Experienced marketing specialist with proven track record of executing profitable campaigns for industry leading companies. 

•	Increased market reach by 53% in first year.
•	Managed 200+ campaigns including Red Bull Paper Wings and Red Bull Flugtag.
•	Led a collegiate marketing team, boosting brand affinity by 65%.
•	Developed Back to College strategy, increasing consumption by 29%
•	Achieved 1.4M regional sales in 2023 through strategic trial driving marketing plans


•	Developed monthly marketing plans and coordinated e-marketing campaigns. 
•	Enhanced product listings across multiple platforms including Amazon and Google. 
•	Managed social media accounts, increasing engagement and followers by 122% 


Marketing Specialist / e-Commerce Specialist

•	Managed 200+ retail accounts, expanding brand space and loyalty.
•	Trained retail teams, driving sales and feedback for market needs. Trade show collaboration with partners and vendors resulting in an increase in sales (iCast, Blue Wild Expo, Surf Expo).
•	Built and supported campaigns to bring YETI brand to life: REI Events, Local Community Events, and Whole Foods NYC pop up.  Gained distribution all 400+ Whole Foods stores. 


YETI Field Service Rep

+Learning & Development Leadership (sales, operations, marketing, and customer service)
+Cross Marketing Partnerships with local businesses to build branding and reach
+Improved overall sales performance and customer satisfaction of studio in 90 days. 

Assistant Manager

+ Communicate brand through personal interactions and large crown sampling ?(Sampling from local offices to taking over Wake Open in Tampa or Miami Music + Week in the South Florida region)
+ Provide feedback and sampling reports to Field Marketing Specialist
Train new hires to represent Red Bull and execute successful missions

Wings Team Member

Daniela Mayorga is a Brand Marketing Specialist at Red Bull North America in Boynton Beach, FL.

Daniela Mayorga

Daniela Mayorga

Skills

Interests

Industries

Projects (0)