Conor Murphy
Marketing Director · Identity Dental Marketing
Chicago, IL
Work Experience
Marketing Director
Identity Dental Marketing2021 – Present
• Planned & executed the digital marketing strategy for the organization and for new and existing services. • Recruited, supervised, and managed a team of 4+ internet marketing associates and delegated & oversaw their work with attention to detail. • Worked with managers & the CEO to identify areas of potential growth and develop communication & marketing plans for target markets & audiences. • Developed and managed 50+ highly effective digital marketing & SEO/M campaigns through Google Ads, Google Analytics, Facebook Ads, and more.
Supervisor
Medinah Country Club2017 – 2021
• Recognized with my staff for exceeding projected sales by +$100K. • Maintained club wide award-winning customer service during the 2019 BMW Championship. [#36 on Platinum Clubs of the World] • Managed, lead, trained and helped in hiring new staff members. [Team of 15+]
Marketing Strategist
Identity Dental Marketing2019 – 2020
• Singular point of contact for 250+ of our clients while conducting quarterly marketing strategy sessions to advise on market trends, competitor analysis, and developed/optimized their digital campaigns. • Closed sales exceeding $100K in one year while maintaining existing client relationships. • Managed accounts worth $3.0 million in annual sales for the organization.
Public Speaking Tutor
The University of Tampa2017 – 2017
• Taught 50+ students on business professional public speaking and presentation skills. • Developed 100+ professional, easy-to-follow, and timely PowerPoint presentations. • Pitched 20+ marketing related public speeches to conferences or classrooms of 30+ professionals.
Digital Marketer
Connectivity & YouConnex2016 – 2016
• Participated on weekly calls with 3-5 clients to present findings and discuss campaign performance/budget. • Pro-actively monitored advertiser activity for performance and delivery; developed strategies to increase monetization and optimization. • Increased KPI’s by up to 3% using re-targeting, geo-fencing, and customized data lists for B2C/B2B target markets. • Worked closely with the digital analytics team to accurately model programmatic role in cross-media campaigns.
Digital Marketer
Genesis Sports Radio2015 – 2015
• Coordinated up to 8 weekly social media posts across the organization’s website & social media pages. • Provided assistance on copy, content, page design, and layout using WordPress & HTML coding. • Wrote concise and information articles on sports ranging from International Soccer to NHL Hockey.
Sports Marketer
The University of Tampa2014 – 2015
• Managed 23 corporate sponsors for the University of Tampa athletic department. [includes Sports Authority, Jersey Mikes, Pepsi] • Planned, organized, and executed 4+ theme nights for sporting events. [Midnight Madness NCAA Basketball] • Lead a team of 6-8 students on brainstorming event night ideas, generating e-mail and print ad content, and streamlining communication to the student body on athletic events.
