Chris Young
Senior Digital/Web Designer · Norco Bikes
Vancouver, BC
In My Own Words
Art Director and Senior Graphic Designer in Vancouver, BC with over 20 years of art direction and design experience.
I have a passion for designing UX/UI for digital, print, packaging and environments, and enjoy seeing my vision translated across different mediums.
I’m currently the Digital/Web Designer at Norco Bikes / Live To Play Sports.
Work Experience
Senior Digital/Web Designer
Norco Bikes2022 – Present
Working closely with the Digital Marketing Manager and the in-house Creative and Digital team of developers within the Marketing Division, we collaboratively provide creative for bike/product launches, video launches, and campaigns for Norco Bikes and promote the Norco Factory Team of elite riders around the world. Website UX/UI design, digital product design, eCom - SmartEtailing (online catalogue), email marketing, Shopify/ShipEarly workflow, app design and creation. Strategize, conceptualize, prototyping, test and website development of Norco.com and other Live To Play Sports web properties. A handful of Project Management is thrown into the mix. www.norco.com
Art Director, Design Manager, Sr Graphic Designer
Kimbo Design2016 – 2022
Design lead overseeing an in-house team of designers, programmers, marketing staff and social media department. I also oversaw freelance designers, photographers, videographers and video production teams as needed. Art direction, strategy, design and brand development, UX/UI, front-end responsive website design, digital and traditional/OOH advertising campaigns including SEM, economic development campaigns, brand strategy, brand/website audits, strategic marketing, packaging, print production and large-scale integrated social media campaigns. Creating and presenting concepts to clients and working closely with stakeholders throughout the process. Clients ranged from high-tech companies, government agencies (federal, provincial and municipal), restaurants, and healthcare to retail brands. NSIRA - National Security and Intelligence Review Agency of Canada, Fisheries and Oceans Canada, Government of British Columbia (GCPE - Government Communications and Public Engagement, Ministry of Agriculture, Ministry of Citizens’ Services, and Ministry of Education), Government of Saskatchewan, BC Liberal Party, District of Squamish, FarmFolk CityFolk, Invero Digital, Alpine Credits (Amur Capital), Coast Mental Health, Cystic Fibrosis Canada, Downtown Vancouver Business Improvement Association, University Neighbourhood Association (UBC), McKenzie’s Country Farm Honey, Sunshine Coast Regional District, City of Surrey, City of Prince George, District of Kitimat and more. www.kimbodesign.com
Art Director, Senior Graphic Designer
Chris Young Design (freelance)2014 – 2016
Conceptualize, strategize, art direct and design brand development, UX/UI, print and digital collateral, digital and traditional advertising campaigns, websites, annual reports, packaging, environments, tradeshow booths, signage, editorial layouts, lead social media campaigns and more.
Art Director, Senior Graphic Designer
Tugboat Group2010 – 2014
Conceptualize, art direct and design brand development, UX/UI, print and digital collateral, websites, packaging, environments, tradeshow booths, signage and more. Full understanding of Drupal and WordPress CMS frameworks, PPC and SEM landing pages.
Art Director, Senior Graphic Designer
Coercion Design Inc.2006 – 2008
Conceptualize, create and produce branding and collateral for Coercion, an award-winning design studio whose focus is on many of Vancouver’s high-end condominium developments and historic conversion projects. Materials include branding, identity work, brochures, websites, presentation folders, stationery, and specialty promotional items.
Art Director, Senior Graphic Designer, Webmaster, Event Manager
MacNeil Bikes / Ten Pack Distribution / Chase BMX Magazine / Red Bull Elevation and Metro Jam contest series - World Bicycle Sports Inc.2001 – 2007
Created and supervised all design and promotions for MacNeil Bikes, Ten Pack Distribution, the Metro BMX Jam contest series, and Pivotal saddles/seats, and Chase BMX Magazine. Also oversaw the Red Bull Elevation contest series campaigns and helped run the events. Duties included: Producing brand identities, catalogues, posters, clothing, website design, copywriting and website news updates, studio product photography, and everything under the sun. Oversaw design, editing and production of four commercially released full-length action-sport DVDs (The MacNeil Video, MacNeil San to Van tour video, Ten Pack Evolution, Props Metro Jam video)
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Thomas Nguyen Founder
Always a pleasure getting behind the lens for Chase DeHart. Managed to sneak in a few clips with him for the Cult Crew 2024 Winter Frame Promo in between some personal projects. Full video as seen on https://www.cultcrew.com/
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