candice wurster

Produced and deployed email marketing campaigns across six brands using Klaviyo and Mailchimp. • QA’d campaigns across mobile and desktop, testing content accuracy, links, CTAs, and responsive design. • Partnered with project management and development teams to ensure flawless execution and scheduling. • Managed Shopify backend to sync promotions and product drops with triggered email flows. • Coordinated cross-functional marketing campaigns across departments including creative, sales, and operations. • Analyzed campaign performance and optimized content based on CTR, open rates, and conversion metrics.

• Led strategy and execution of promotional email marketing for new product launches and seasonal activations. • Oversaw email copywriting, testing, and deployment while tracking performance metrics. • Handled calendar management, PR communications, and B2B relationship coordination. • Coordinated cross-functional marketing campaigns across departments including creative, sales, and operations.

Supported VIP email communications, guest journey campaigns, and internal sales alerts. • Coordinated email content for hospitality activations, tastings, and membership events. • Managed inventory tracking for product and promotional offerings.

• Built and distributed B2B marketing campaigns via email and CRM platforms. • Supported event outreach, trade show prep, and sales enablement campaigns. • Delivered cross-functional support to a team of 30+ recruiters and executives.