Brent Bearden
Marketing Manager
Orange | United States
Skills
No information
Interests
Running
Surfing
And traveling
Industries
Lifestyle
Outdoor
Surf
Summary
Activity
Work experience
Kaenon Eyewear
Marketing Manager | 08/2015 - Current
Built strategy for training tools, sports marketing, and retail marketing to help drive sales and create brand awareness.
Interim Sales Manager and grew the business from 2.2 million to 3.3 million in a six-month span
Managed twenty seven sales reps
Grew Sales by 20%
Content Creator to drive sales at wholesale and DTC
Developed strategy to drive point of purchase
Developed new trade show booth
Managed trade show contracts with vendors, booth space selection, 3rd party vendor to set-up booth, and booth merchandising
Negotiated contracts with vendors on new Kaenon displays
Grew social media platforms by 137%
Arnette Eyewear
Alternative Marketing Manager | 06/2013 - 02/2015
Educated retail employees to elevate sales by an average of 55%
Led the strategy and execution of all retail tours
Managed an outside creative agency: developed training tools, point of purchase, and advertising campaigns
Responsible for communication between the sales and marketing team to help drive point of purchase
Key point of contact for retailer relations
Budget controller of all core retail events
Managed all in-store branding for key and core accounts
Developed merchandising strategy for sales team
Arnette Eyewear/ Oakley
Sports Marketing Specialist | 01/2011 - 05/2013
Managed the surf, skate, snow, wakeboard and MX athletes. Created the Cash Pot Surf Series that had eight stops in North America, that was connected with local retailers. I also created short videos in surf and skate called "Multiple Personality Disorder" that got over 200,000 views.

Luxottica Group
Team and Events coordinator | 11/2007 - 04/2010
Responsible for picking up athletes for photo shoots
Be on-sight at all Arnette events
Manage tradeshow booth
Curate packages to athletes
Education history
Biola
Organizational Leaderships Skills | 2011 - Present


