Lifestyle

Outdoor

Surf

Running

Surfing

And traveling

Marketing Manager

Marketing & Sales

Accomplished marketing and sales professional with 16 years experience working with retailers, sales teams, ambassadors and agencies building high-impact programs that build awareness abs sell-through. Proven ability to manage difficult situations and understanding needs of business partners and clients to exceed goals.

Built strategy for training tools, sports marketing, and retail marketing to help drive sales and create brand awareness.
Interim Sales Manager and grew the business from 2.2 million to 3.3 million in a six-month span
Managed twenty seven sales reps
Grew Sales by 20%
Content Creator to drive sales at wholesale and DTC
Developed strategy to drive point of purchase
Developed new trade show booth
Managed trade show contracts with vendors, booth space selection, 3rd party vendor to set-up booth, and booth merchandising
Negotiated contracts with vendors on new Kaenon displays
Grew social media platforms by 137%

Educated retail employees to elevate sales by an average of 55%
Led the strategy and execution of all retail tours
Managed an outside creative agency: developed training tools, point of purchase, and advertising campaigns 
Responsible for communication between the sales and marketing team to help drive point of purchase
Key point of contact for retailer relations
Budget controller of all core retail events
Managed all in-store branding for key and core accounts
Developed merchandising strategy for sales team

Alternative Marketing Manager

Managed the surf, skate, snow, wakeboard and MX athletes.  Created the Cash Pot Surf Series that had eight stops in North America, that was connected with local retailers.   I also created short videos in surf and skate called "Multiple Personality Disorder" that got over 200,000 views.

Sports Marketing Specialist

Responsible for picking up athletes for photo shoots
Be on-sight at all Arnette events
Manage tradeshow booth
Curate packages to athletes

Team and Events coordinator

Brent Bearden is a Marketing Manager at Kaenon Eyewear in Orange, CA. View their experience, skills and work history on Malakye — the professional network for…

Brent Bearden — Marketing Manager at Kaenon Eyewear

Brent Bearden

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