Brent Bearden — Marketing Manager at Kaenon Eyewear

Brent Bearden

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Marketing Manager
Orange | United States

Skills

No information

Interests

Running
Surfing
And traveling

Industries

Lifestyle
Outdoor
Surf

Work experience

Kaenon Eyewear logo

Kaenon Eyewear

Marketing Manager | 08/2015 - Current

Built strategy for training tools, sports marketing, and retail marketing to help drive sales and create brand awareness. Interim Sales Manager and grew the business from 2.2 million to 3.3 million in a six-month span Managed twenty seven sales reps Grew Sales by 20% Content Creator to drive sales at wholesale and DTC Developed strategy to drive point of purchase Developed new trade show booth Managed trade show contracts with vendors, booth space selection, 3rd party vendor to set-up booth, and booth merchandising Negotiated contracts with vendors on new Kaenon displays Grew social media platforms by 137%
Arnette Eyewear logo

Arnette Eyewear

Alternative Marketing Manager | 06/2013 - 02/2015

Educated retail employees to elevate sales by an average of 55% Led the strategy and execution of all retail tours Managed an outside creative agency: developed training tools, point of purchase, and advertising campaigns Responsible for communication between the sales and marketing team to help drive point of purchase Key point of contact for retailer relations Budget controller of all core retail events Managed all in-store branding for key and core accounts Developed merchandising strategy for sales team
Arnette Eyewear/ Oakley logo

Arnette Eyewear/ Oakley

Sports Marketing Specialist | 01/2011 - 05/2013

Managed the surf, skate, snow, wakeboard and MX athletes. Created the Cash Pot Surf Series that had eight stops in North America, that was connected with local retailers. I also created short videos in surf and skate called "Multiple Personality Disorder" that got over 200,000 views.
Luxottica Group logo

Luxottica Group

Team and Events coordinator | 11/2007 - 04/2010

Responsible for picking up athletes for photo shoots Be on-sight at all Arnette events Manage tradeshow booth Curate packages to athletes
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