David Whitaker

• Lead planning and execution for all eCommerce and marketing activities • Own strategy of all D2C initiatives for a variety of $3M-$40M online brands, including Honeywell Brands (Muck Boot Company, XTRATUF, Howard Leight), Joes Jeans, Hurley, Karen Kane, Tretorn, Maps.com, Stetson, and others. • Utilize industry-standard analytics tools and best practices to analyze and influence site performance (i.e. Google Analytics, inventory management systems, CRM systems for customer journey mapping, heat maps, user testing, and onsite auditing.) • Oversee a team of eCommerce Coordinators working across multiple clients, advising on daily tasks, and ensuring cohesive campaign storytelling and maximizing ROAS. • Compile weekly, monthly, and quarterly marketing reports for clients and communicated progress directly to senior leadership.

• Managed digital strategy and operations for the online brand’s United States, Europe, and Australia storefronts, and online marketplaces (Amazon). • Built and communicated digital marketing budgets by focusing on profitability through effective omnichannel campaigns, promotions and storytelling, assortment strategy, and resource planning. • Managed all 3rd party relationships including outsourced developers and marketing teams. • Responsible for creating and tracking key performance goals, marketing budgets, and analyzed trends based on forecasted KPIs to partner with cross-functional teams to support company growth.

• Lead sales floor staff through daily tasks, dealing with customer complaints and concerns. • Maintained visual standards, dispersing visual tasks to staff and overseeing that tasks are completed in a timely manner.