Blu Buquoy

Responsible for developing integrated strategies to support product initiatives including new product ideation, pricing, promotional programs and research. Directly supporting sales teams during product & marketing presentations for key mass, Ecommerce, specialty, sporting goods & club market retailers. Overall work with over 80 key accounts. Develop and manage key licenses with best-in-class partners (Disney/Marvel & IMG) Conduct category research and pricing analysis of the competitive landscape to evaluate market trends and potential ‘new’ segment opportunities. Oversee PR, social media outreach and website engagement teams. Packaging development: copy/ messaging/ proofing (English/ French). Plan and manage global sales meeting in China with international teams. Manage local trade shows and attend trade shows in Honk Kong & Europe.

Home Goods Retailer: -Drove the printing process of over 25 million ads per month in the US and Puerto Rico. -Developed market specific print ad versions for 300 plus locations broken down by language preference (English, Bilingual and Spanish). -Managed additional advertising opportunities with shopping centers - back to school, spring, summer and holiday direct mail pieces. -Provided finance department support by maintaining the print Ad recap file measuring Ad space compared to vendor dollar marketing support.