Outdoor

Snowboarding- cycling-yoga- swimming
art- books & movies

-Creative and organized marketing professional with comprehensive promotional & digital marketing skills.
-Experience in online marketing & communications (SEO, web design, content creation, social media, collateral design, ad campaigns & trade show planning).
-International working experience & background. Trilingual: English/French/Dutch.

Responsible for developing integrated strategies to support product initiatives including new product ideation, pricing, promotional programs and research.
Directly supporting sales teams during product & marketing presentations for key mass,
Ecommerce, specialty, sporting goods & club market retailers. Overall work with
over 80 key accounts.
Develop and manage key licenses with best-in-class partners (Disney/Marvel & IMG)
Conduct category research and pricing analysis of the competitive landscape to evaluate
market trends and potential ‘new’ segment opportunities.
Oversee PR, social media outreach and website engagement teams.
Packaging development: copy/ messaging/ proofing (English/ French).
Plan and manage global sales meeting in China with international teams.
Manage local trade shows and attend trade shows in Honk Kong & Europe.



Sales & Marketing Specialist

Home Goods Retailer:

-Drove the printing process of over 25 million ads per month in the US and Puerto Rico.
-Developed  market specific print ad versions for 300 plus locations broken down by language    preference (English, Bilingual and Spanish).
-Managed additional advertising opportunities with shopping centers - back to school, spring, summer and holiday direct mail pieces.
-Provided finance department support by maintaining the print Ad recap file measuring Ad space compared to vendor dollar marketing support.

Marketing & Communications Coordinator

Blu Buquoy is a Marketing & Communications Coordinator at Anna's Linens in Denver, CO.

Blu Buquoy

Blu Buquoy

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