Blu Buquoy
Denver | United States
Skills
No information
Interests
Snowboarding- cycling-yoga- swimming
art- books & movies
Industries
Outdoor
Summary
Activity
Work experience
Intex Recreation Corp
Sales & Marketing Specialist | 01/2001 - 01/2019
Responsible for developing integrated strategies to support product initiatives including new product ideation, pricing, promotional programs and research.
Directly supporting sales teams during product & marketing presentations for key mass,
Ecommerce, specialty, sporting goods & club market retailers. Overall work with
over 80 key accounts.
Develop and manage key licenses with best-in-class partners (Disney/Marvel & IMG)
Conduct category research and pricing analysis of the competitive landscape to evaluate
market trends and potential ‘new’ segment opportunities.
Oversee PR, social media outreach and website engagement teams.
Packaging development: copy/ messaging/ proofing (English/ French).
Plan and manage global sales meeting in China with international teams.
Manage local trade shows and attend trade shows in Honk Kong & Europe.
Anna's Linens
Marketing & Communications Coordinator | 12/2014 - 06/2015
Home Goods Retailer:
-Drove the printing process of over 25 million ads per month in the US and Puerto Rico.
-Developed market specific print ad versions for 300 plus locations broken down by language preference (English, Bilingual and Spanish).
-Managed additional advertising opportunities with shopping centers - back to school, spring, summer and holiday direct mail pieces.
-Provided finance department support by maintaining the print Ad recap file measuring Ad space compared to vendor dollar marketing support.
Education history
Edge Hill College
BA in Media and Communication | 2001 - 2004
