Blair Wheeler

Brand Manager · Ocean & Earth USA

Wilmington, NC

In My Own Words

Motivated worker with a background rooted in marketing and retail environments within the surf industry

Passionate about building and growing brand awareness.

Developed relationships and brand partnerships with individuals and companies, tracked deliverables and oversaw rollout of partnerships on an international scale

Work Experience

Brand Manager

Ocean & Earth USA

2017 – Present

Oversee the brand's re-launch in North America. Established sales reps in the USA, to better reach independent retailers. Managed marketing initiatives from concept to activation. Develop an online presence, both for marketing and sales. Oversee sales, marketing, inventory and create suggested buys for bi-yearly purchase orders from manufacturers overseas. Grew sales 110% YOY in first full year as O&E USA's Brand Manager as well as worked to build and launch the first E-Commerce site for O&E in North America.

Outdoor Marketing Specialist

Sweeney Marketing & PR

2016 – 2017

Manage all social media accounts for various clients and acted as a liaison between the agency and the brand itself for all matters regarding social media and the outdoor industry space.

Global Marketing Manager

Hurley Surf Club

2016 – 2016

Hurley, Int.

Oversee global logistics in operating of the Hurley Surf Club and monitoring the business to customer connection with the goal of increasing traffic and sales on Hurley.com. This includes managing a 1.5 million dollar budget as well as a global team to create a seamless experience and feel throughout all of our physical locations. Organized programming in key HSC cities to engage our consumers both physically and digitally and activate online at build the Hurley Surf Club Community. Manage athletes to make sure their needs are meet while at the same time manage team of 5 people on site at each Hurley Surf Club location.

Event Marketing Manager

Hurley, Int

2014 – 2016

Plan, manage and execute all of Hurley's events located in North America. Notably work in coordination with World Surf League Executives to produce the 2015 and 2016 Hurley Pro, one of eleven stops on the World Championship tour. Manage a 1.3 million dollar budget, a team of 50 people to build and execute the event viewed by over 15 million people worldwide. Work with both sales and retail marketing teams to ensure success of events and gauge return on investment through sales numbers during the days of the event. Develop run of shows and call to actions based on event location, time and target demographic.

Marketing Coordinator

Hurley, Int

2013 – 2014

Coordinate and manage all of Hurley's events including, The Hurley Pro, Rip My Shred Stick, The Rincon Classic, Hurley Surfboard demos, and Hurley Wetsuit Demo days. Worked directly with Director of Sports Marketing to align global and regional athletes to seasonal directive and insure awareness of events, meetings, contents, etc.